EFFECTS OF INNOVATION TYPES ON PRODUCT IDENTITIES: DOES RADICAL INNOVATION LEAD TO A MORE INTEGRATED PRODUCT IDENTITY?

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Bibliographic Details
Main Author:	Ilgım Eroğlu
Format:	Artículo científico
Language:	en
Published:	Universidade Nove de Julho 2019
Subjects:	Administración y Contabilidad Design Design Fixation Product Identity driven Innovation Innovation Strategies
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5 Acceder al recurso 6
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