User-generated content and travel planning: An application of the theory of planned behavior
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| Format: | Artículo científico |
| Langue: | en |
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Associação Nacional de Pesquisa e Pós-Graduação em Turismo
2012
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| _version_ | 1876474552297455616 |
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| author | Luiz Augusto Machado Mendes Filho |
| author_facet | Luiz Augusto Machado Mendes Filho |
| contents | User-generated content and travel planning: An application of the theory of planned behavior Luiz Augusto Machado Mendes Filho Felix B. Tan Annette Mills Estudios de Turismo User travel industry generated content theory of planned behavior User-Generated Content (UGC) such as online travel reviews written by travelers and posted to virtual communities are being used more frequently to communicate travel-related information. UGC is therefore helping travelers to make decisions about their travel. Utilizing the Theory of Planned Behavior (TPB), which is one of the most comprehensive models explaining behavioral intention, this study contributes to the further development of theories of online consumer behavior by determining which factors are most important in relation to the use of UGC in the travel industry. The TPB has three independent determinants of behavioral intention: attitude toward the behavior, subjective norm, and perceived behavior control. Therefore the aim of this paper is to examine the roles of attitude, subjective norm and perceived behavior control in respect of travelers’ intention to use UGC when making travel plans. 2012 artículo científico 1982-6125 https://www.redalyc.org/articulo.oa?id=504152256003 en http://www.redalyc.org/revista.oa?id=5041 Revista Brasileira de Pesquisa em Turismo application/pdf Associação Nacional de Pesquisa e Pós-Graduação em Turismo Revista Brasileira de Pesquisa em Turismo (Brasil) Num.3 Vol.6 |
| format | Artículo científico |
| id | redalyc_504152256003 |
| institution | Redalyc |
| language | en |
| publishDate | 2012 |
| publisher | Associação Nacional de Pesquisa e Pós-Graduação em Turismo |
| spellingShingle | User-generated content and travel planning: An application of the theory of planned behavior Luiz Augusto Machado Mendes Filho Estudios de Turismo User travel industry generated content theory of planned behavior User-generated content and travel planning: An application of the theory of planned behavior Luiz Augusto Machado Mendes Filho Felix B. Tan Annette Mills Estudios de Turismo User travel industry generated content theory of planned behavior User-Generated Content (UGC) such as online travel reviews written by travelers and posted to virtual communities are being used more frequently to communicate travel-related information. UGC is therefore helping travelers to make decisions about their travel. Utilizing the Theory of Planned Behavior (TPB), which is one of the most comprehensive models explaining behavioral intention, this study contributes to the further development of theories of online consumer behavior by determining which factors are most important in relation to the use of UGC in the travel industry. The TPB has three independent determinants of behavioral intention: attitude toward the behavior, subjective norm, and perceived behavior control. Therefore the aim of this paper is to examine the roles of attitude, subjective norm and perceived behavior control in respect of travelers’ intention to use UGC when making travel plans. 2012 artículo científico 1982-6125 https://www.redalyc.org/articulo.oa?id=504152256003 en http://www.redalyc.org/revista.oa?id=5041 Revista Brasileira de Pesquisa em Turismo application/pdf Associação Nacional de Pesquisa e Pós-Graduação em Turismo Revista Brasileira de Pesquisa em Turismo (Brasil) Num.3 Vol.6 |
| title | User-generated content and travel planning: An application of the theory of planned behavior |
| topic | Estudios de Turismo User travel industry generated content theory of planned behavior |
| url | https://www.redalyc.org/articulo.oa?id=504152256003 |