Curiosity as Brazilian tourist motivation in visiting Europe
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| Format: | Artículo científico |
| Sprache: | en |
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Associação Nacional de Pesquisa e Pós-Graduação em Turismo
2019
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| _version_ | 1876444433555128320 |
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| author | Maria Vincenza Ciasullo |
| author_facet | Maria Vincenza Ciasullo |
| contents | Curiosity as Brazilian tourist motivation in visiting Europe Maria Vincenza Ciasullo Roberto Tommasetti Orlando Troisi Massimiliano Vesci Estudios de Turismo SEM Push Loyalty Curiosity Pull Motivations Although the theme of push and pull motivations has received increasing attention in tourist behavior literature, little attention has been devoted to the investigation of the interaction between single push motivations and visitor loyalty and other relevant variables influencing tourist behavior. Given its undoubtable relevance in motivating human behavior, we propose curiosity as a single push motive by examining its causal relationships with destination attributes (evaluated in holistic way), attitude toward destination, and loyalty. In particular, we tested a new research model on a sample of 273 potential Brazilian travelers to Europe by using a structural equation modeling approach. Sample size is in line with the state-of-the-art in literature (Ciasullo et al., 2017). The data moderately well fitted the “curiosity model” and the findings highlighted that curiosity plays a crucial role in shaping attitude and pull motivation, and in influencing tourist loyalty. Consequently, destination managers or European Union institutions should magnify the role of curiosity, attitude towards destination, and pull motivations in terms of marketing policies. 2019 artículo científico 1982-6125 https://www.redalyc.org/articulo.oa?id=504162229009 https://www.redalyc.org/journal/5041/504162229009/ https://www.redalyc.org/journal/5041/504162229009/html/ https://www.redalyc.org/journal/5041/504162229009/504162229009.epub https://www.redalyc.org/journal/5041/504162229009/movil 10.7784/rbtur.v13i3.1596 en http://www.redalyc.org/revista.oa?id=5041 Revista Brasileira de Pesquisa em Turismo application/pdf Associação Nacional de Pesquisa e Pós-Graduação em Turismo Revista Brasileira de Pesquisa em Turismo (Brasil) Num.3 Vol.13 |
| format | Artículo científico |
| id | redalyc_504162229009 |
| institution | Redalyc |
| language | en |
| publishDate | 2019 |
| publisher | Associação Nacional de Pesquisa e Pós-Graduação em Turismo |
| spellingShingle | Curiosity as Brazilian tourist motivation in visiting Europe Maria Vincenza Ciasullo Estudios de Turismo SEM Push Loyalty Curiosity Pull Motivations Curiosity as Brazilian tourist motivation in visiting Europe Maria Vincenza Ciasullo Roberto Tommasetti Orlando Troisi Massimiliano Vesci Estudios de Turismo SEM Push Loyalty Curiosity Pull Motivations Although the theme of push and pull motivations has received increasing attention in tourist behavior literature, little attention has been devoted to the investigation of the interaction between single push motivations and visitor loyalty and other relevant variables influencing tourist behavior. Given its undoubtable relevance in motivating human behavior, we propose curiosity as a single push motive by examining its causal relationships with destination attributes (evaluated in holistic way), attitude toward destination, and loyalty. In particular, we tested a new research model on a sample of 273 potential Brazilian travelers to Europe by using a structural equation modeling approach. Sample size is in line with the state-of-the-art in literature (Ciasullo et al., 2017). The data moderately well fitted the “curiosity model” and the findings highlighted that curiosity plays a crucial role in shaping attitude and pull motivation, and in influencing tourist loyalty. Consequently, destination managers or European Union institutions should magnify the role of curiosity, attitude towards destination, and pull motivations in terms of marketing policies. 2019 artículo científico 1982-6125 https://www.redalyc.org/articulo.oa?id=504162229009 https://www.redalyc.org/journal/5041/504162229009/ https://www.redalyc.org/journal/5041/504162229009/html/ https://www.redalyc.org/journal/5041/504162229009/504162229009.epub https://www.redalyc.org/journal/5041/504162229009/movil 10.7784/rbtur.v13i3.1596 en http://www.redalyc.org/revista.oa?id=5041 Revista Brasileira de Pesquisa em Turismo application/pdf Associação Nacional de Pesquisa e Pós-Graduação em Turismo Revista Brasileira de Pesquisa em Turismo (Brasil) Num.3 Vol.13 |
| title | Curiosity as Brazilian tourist motivation in visiting Europe |
| topic | Estudios de Turismo SEM Push Loyalty Curiosity Pull Motivations |
| url | https://www.redalyc.org/articulo.oa?id=504162229009 https://www.redalyc.org/journal/5041/504162229009/ https://www.redalyc.org/journal/5041/504162229009/html/ https://www.redalyc.org/journal/5041/504162229009/504162229009.epub https://www.redalyc.org/journal/5041/504162229009/movil |