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Bibliographic Details
Main Author: Campo Elías López-Rodríguez
Format: Artículo científico
Language:es
Published: Universidad Politécnica Salesiana 2024
Subjects:
Economía y Finanzas
gerencia
generación Z
Valor de marca
sector bancario
gestión de marca
Online Access:https://www.redalyc.org/articulo.oa?id=504577303001
https://www.redalyc.org/journal/5045/504577303001/
https://www.redalyc.org/journal/5045/504577303001/html/
https://www.redalyc.org/journal/5045/504577303001/504577303001.epub
https://www.redalyc.org/journal/5045/504577303001/movil
https://doi.org/10.17163/ret.n27.2024.01
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Internet

https://www.redalyc.org/articulo.oa?id=504577303001
https://www.redalyc.org/journal/5045/504577303001/
https://www.redalyc.org/journal/5045/504577303001/html/
https://www.redalyc.org/journal/5045/504577303001/504577303001.epub
https://www.redalyc.org/journal/5045/504577303001/movil
https://doi.org/10.17163/ret.n27.2024.01

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