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CASO DE ÉXITO “MAMÁ LUCCHETTI”: ENTENDIENDO AL CONSUMIDOR DE HOY

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Bibliographic Details
Main Author:	Fermín Paús
Format:	Artículo científico
Language:	es
Published:	Universidad Nacional de La Plata 2014
Subjects:	Administración y Contabilidad Branding Caso de Éxito Mamá Lucchetti Nuevo Consumidor
Online Access:	Acceder al recurso
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