Co-operation as a marketing strategy in Mexico’s SMEs: An empirical evidence
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Redalyc
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| Format: | Artículo científico |
| Language: | en |
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Portal Universia S.A.
2012
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| _version_ | 1876484474449952768 |
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| author | Gonzalo Maldonado- Guzmán |
| author_facet | Gonzalo Maldonado- Guzmán |
| contents | Co-operation as a marketing strategy in Mexico’s SMEs: An empirical evidence Gonzalo Maldonado- Guzmán Carlos Hernan González- Campo Edgar Julian Galvez- Albarracín Economía y Finanzas SMEs competitiveness corporate social responsibility Co-operation between organisations is a marketing strategy that grows in a market characterised by high rates of globalisation and competitiveness. This is why co-operation allows SMEs to obtain greater benefits than they could achieve by working individually, since it facilitates the interchange of experience, information, and knowledge among workers. Hence, this paper’s objective is to analyse the co-operation rate inside ‘Aguascalientes’, an SME. The empirical analysis was carried out with a sample of 300 SMEs that had 5–250 workers. The resulting data showed that reduction on purchase costs; financial performance, and innovation have a significant positive influence on co-operation between different organisations. 2012 artículo científico 1988-7116 https://www.redalyc.org/articulo.oa?id=511851334001 en http://www.redalyc.org/revista.oa?id=5118 Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade application/pdf Portal Universia S.A. Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade (España) Num.2 Vol.6 |
| format | Artículo científico |
| id | redalyc_511851334001 |
| institution | Redalyc |
| language | en |
| publishDate | 2012 |
| publisher | Portal Universia S.A. |
| spellingShingle | Co-operation as a marketing strategy in Mexico’s SMEs: An empirical evidence Gonzalo Maldonado- Guzmán Economía y Finanzas SMEs competitiveness corporate social responsibility Co-operation as a marketing strategy in Mexico’s SMEs: An empirical evidence Gonzalo Maldonado- Guzmán Carlos Hernan González- Campo Edgar Julian Galvez- Albarracín Economía y Finanzas SMEs competitiveness corporate social responsibility Co-operation between organisations is a marketing strategy that grows in a market characterised by high rates of globalisation and competitiveness. This is why co-operation allows SMEs to obtain greater benefits than they could achieve by working individually, since it facilitates the interchange of experience, information, and knowledge among workers. Hence, this paper’s objective is to analyse the co-operation rate inside ‘Aguascalientes’, an SME. The empirical analysis was carried out with a sample of 300 SMEs that had 5–250 workers. The resulting data showed that reduction on purchase costs; financial performance, and innovation have a significant positive influence on co-operation between different organisations. 2012 artículo científico 1988-7116 https://www.redalyc.org/articulo.oa?id=511851334001 en http://www.redalyc.org/revista.oa?id=5118 Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade application/pdf Portal Universia S.A. Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade (España) Num.2 Vol.6 |
| title | Co-operation as a marketing strategy in Mexico’s SMEs: An empirical evidence |
| topic | Economía y Finanzas SMEs competitiveness corporate social responsibility |
| url | https://www.redalyc.org/articulo.oa?id=511851334001 |