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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Portal Universia S.A.
2012
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=511851334003 |
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Table of Contents:
- The role played by country knowledge and product familiarity in the country-of-origin effect: a study on Brazilian Beef in Europe Fernanda de Tavares Canto Guina Janaina de Moura Engracia Giraldi Economía y Finanzas attitudes country image brazilian beef Country of origin effect This study has sought to identify the influence of the image of Brazil on the European consumers’ attitudes towards Brazilian beef, a phenomenon known as the country-of-origin effect. By applying a survey on four European countries (Ireland, England, Germany and France), it was found a low level of knowledge concerning Brazilian beef and also a low and positive countryof- origin effect. We have also identified that the effect is more positive when consumers have more knowledge of Brazil and more familiarity with Brazilian beef. 2012 artículo científico 1988-7116 https://www.redalyc.org/articulo.oa?id=511851334003 en http://www.redalyc.org/revista.oa?id=5118 Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade application/pdf Portal Universia S.A. Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade (España) Num.2 Vol.6