The Communication Strategies for the Brazil Brand in the United States of America
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Redalyc
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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Portal Universia S.A.
2013
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| _version_ | 1876487539670384640 |
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| author | Fabiana Gondim Mariutti |
| author_facet | Fabiana Gondim Mariutti |
| contents | The Communication Strategies for the Brazil Brand in the United States of America Fabiana Gondim Mariutti Janaina de Moura Engracia Giraldi Economía y Finanzas Brazil brand tour operators travel agencies international tourism communication strategies This article intends to analyze the management of the Brazil brand for tourism promotion, based on the convergence of the communication strategies defined by the Brazilian National Tourism Office (Embratur) with those actually used by the travel agencies and tour operators in the United States of America to attract and keep tourists. We concluded that there are divergences between the strategies defined by Embratur and those executed by the agencies, as well as limited funding for promoting the Brazil brand in the USA. 2013 artículo científico 1988-7116 https://www.redalyc.org/articulo.oa?id=511851337003 en http://www.redalyc.org/revista.oa?id=5118 Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade application/pdf Portal Universia S.A. Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade (España) Num.1 Vol.7 |
| format | Artículo científico |
| id | redalyc_511851337003 |
| institution | Redalyc |
| language | en |
| publishDate | 2013 |
| publisher | Portal Universia S.A. |
| spellingShingle | The Communication Strategies for the Brazil Brand in the United States of America Fabiana Gondim Mariutti Economía y Finanzas Brazil brand tour operators travel agencies international tourism communication strategies The Communication Strategies for the Brazil Brand in the United States of America Fabiana Gondim Mariutti Janaina de Moura Engracia Giraldi Economía y Finanzas Brazil brand tour operators travel agencies international tourism communication strategies This article intends to analyze the management of the Brazil brand for tourism promotion, based on the convergence of the communication strategies defined by the Brazilian National Tourism Office (Embratur) with those actually used by the travel agencies and tour operators in the United States of America to attract and keep tourists. We concluded that there are divergences between the strategies defined by Embratur and those executed by the agencies, as well as limited funding for promoting the Brazil brand in the USA. 2013 artículo científico 1988-7116 https://www.redalyc.org/articulo.oa?id=511851337003 en http://www.redalyc.org/revista.oa?id=5118 Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade application/pdf Portal Universia S.A. Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade (España) Num.1 Vol.7 |
| title | The Communication Strategies for the Brazil Brand in the United States of America |
| topic | Economía y Finanzas Brazil brand tour operators travel agencies international tourism communication strategies |
| url | https://www.redalyc.org/articulo.oa?id=511851337003 |