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| Format: | Artículo científico |
| Language: | en |
| Published: |
Portal Universia S.A.
2016
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| Online Access: | https://www.redalyc.org/articulo.oa?id=511854477005 |
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Table of Contents:
- Influence of abilities for searching commercial information online on e-shopping: when inequality affects business Stefano De Marco Jose Manuel Robles Mirko Antino Ernesto Ganuza Fernandez Economía y Finanzas TAM shopping digital skills influence factors digital inequality ollowing Technology Acceptance Model (TAM), we study how abilities for searching and verifying commercial information online affect the adoption of e-shopping behaviors by internet users. Secondly, we study how these kinds of skills are positively influenced by the adoption of informative Internet uses. Finally, we reflect about the implications that digital inequality, i.e. the unequal distribution of beneficial uses of the Internet among the population, as informative ones are, can have on electronic commerce. 2016 artículo científico 1988-7116 https://www.redalyc.org/articulo.oa?id=511854477005 en http://www.redalyc.org/revista.oa?id=5118 Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade application/pdf Portal Universia S.A. Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade (España) Num.3 Vol.10