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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidade do Estado de Santa Catarina
2018
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| Online Access: | https://www.redalyc.org/articulo.oa?id=514056552016 https://www.redalyc.org/journal/5140/514056552016/ https://www.redalyc.org/journal/5140/514056552016/html/ https://www.redalyc.org/journal/5140/514056552016/514056552016.epub https://www.redalyc.org/journal/5140/514056552016/movil |
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| _version_ | 1866579117690847232 |
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| author | Nelson Pinheiro Gomes |
| author_facet | Nelson Pinheiro Gomes |
| contents | Trend Studies: an approach for analyzing and managing culture Nelson Pinheiro Gomes Suzana Amarante de Mendonça Cohen Ana Marta M. Flores Comunicación Trends culture coolhunting trendwatching trendspotting The present paper intends to discuss the development and consolidation process of Trend Studies, as a transversal area with transdisciplinary characteristics that was developed in connection with the concepts and practices of areas such as Cultural Studies. The numerous perspectives of Trend Studies and their different associations promoted a dispersed development that should be considered and deconstructed by means of finding common points and practices, or different perspectives, to generate a greater cohesion of concepts and methodologies. In this sense, it is important to present a model for the purpose of systematic identification and observation of trends. The result can generate a parallel process of cultural analysis capable of contributing to a basis for the generation of strategic solutions for institutional and social problems, in a new approach to culture management. 2018 artículo científico 1982-615X https://www.redalyc.org/articulo.oa?id=514056552016 https://www.redalyc.org/journal/5140/514056552016/ https://www.redalyc.org/journal/5140/514056552016/html/ https://www.redalyc.org/journal/5140/514056552016/514056552016.epub https://www.redalyc.org/journal/5140/514056552016/movil en http://www.redalyc.org/revista.oa?id=5140 ModaPalavra e-periódico application/pdf Universidade do Estado de Santa Catarina ModaPalavra e-periódico (Brasil) Num.22 Vol.11 |
| format | Artículo científico |
| id | redalyc_514056552016 |
| language | en |
| publishDate | 2018 |
| publisher | Universidade do Estado de Santa Catarina |
| spellingShingle | Trend Studies: an approach for analyzing and managing culture Nelson Pinheiro Gomes Comunicación Trends culture coolhunting trendwatching trendspotting Trend Studies: an approach for analyzing and managing culture Nelson Pinheiro Gomes Suzana Amarante de Mendonça Cohen Ana Marta M. Flores Comunicación Trends culture coolhunting trendwatching trendspotting The present paper intends to discuss the development and consolidation process of Trend Studies, as a transversal area with transdisciplinary characteristics that was developed in connection with the concepts and practices of areas such as Cultural Studies. The numerous perspectives of Trend Studies and their different associations promoted a dispersed development that should be considered and deconstructed by means of finding common points and practices, or different perspectives, to generate a greater cohesion of concepts and methodologies. In this sense, it is important to present a model for the purpose of systematic identification and observation of trends. The result can generate a parallel process of cultural analysis capable of contributing to a basis for the generation of strategic solutions for institutional and social problems, in a new approach to culture management. 2018 artículo científico 1982-615X https://www.redalyc.org/articulo.oa?id=514056552016 https://www.redalyc.org/journal/5140/514056552016/ https://www.redalyc.org/journal/5140/514056552016/html/ https://www.redalyc.org/journal/5140/514056552016/514056552016.epub https://www.redalyc.org/journal/5140/514056552016/movil en http://www.redalyc.org/revista.oa?id=5140 ModaPalavra e-periódico application/pdf Universidade do Estado de Santa Catarina ModaPalavra e-periódico (Brasil) Num.22 Vol.11 |
| title | Trend Studies: an approach for analyzing and managing culture |
| topic | Comunicación Trends culture coolhunting trendwatching trendspotting |
| url | https://www.redalyc.org/articulo.oa?id=514056552016 https://www.redalyc.org/journal/5140/514056552016/ https://www.redalyc.org/journal/5140/514056552016/html/ https://www.redalyc.org/journal/5140/514056552016/514056552016.epub https://www.redalyc.org/journal/5140/514056552016/movil |