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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidade do Estado de Santa Catarina
2021
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=514068866007 https://www.redalyc.org/journal/5140/514068866007/ https://www.redalyc.org/journal/5140/514068866007/html/ https://www.redalyc.org/journal/5140/514068866007/514068866007.epub https://www.redalyc.org/journal/5140/514068866007/movil https://doi.org/10.5965/1982615x14332021084 |
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Table of Contents:
- Creative entrepreneurship: the guidelines of the fashion design sector in Lisbon from the perspective of creative producers Maria Débora Fernandes Pontes Maria Alice Vasconcelos Rocha Hans da Nóbrega Waechter Comunicación design Lisbon Creative economy The study presented aims to raise questions about the perception of creative producers and their ability to participate and adapt to the emerging economy model, based on the development of creativity and authoral processes of product creation. To this end, it took into account the transformations observed over the past decade wich presented Lisbon as a city with potential to become an exponente in innovation and creative entrepreneurship. From documentary surveys of recent economic indexes and identification of initiatives, brands and copyright producers, some of the factors that favored the development of the sector were verified. The data that make up the research were based on interviews with entrepreneurial designers, whose speeches provided material for further analysis. The analysis of the perspective of the professionals participating in the research points to factors responsible for the processes that contributed to the restructuring of the economy. In addition, they present the consequences that transformations in the local design market represented for these professionals in the search for strategies that favor the stability of their brands in periods of economic instability. 2021 artículo científico 1982-615X https://www.redalyc.org/articulo.oa?id=514068866007 https://www.redalyc.org/journal/5140/514068866007/ https://www.redalyc.org/journal/5140/514068866007/html/ https://www.redalyc.org/journal/5140/514068866007/514068866007.epub https://www.redalyc.org/journal/5140/514068866007/movil https://doi.org/10.5965/1982615x14332021084 en http://www.redalyc.org/revista.oa?id=5140 ModaPalavra e-periódico application/pdf Universidade do Estado de Santa Catarina ModaPalavra e-periódico (Brasil) Num.33 Vol.14