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Main Author:	Javier Fiz-Pérez
Format:	Artículo científico
Language:	es
Published:	Universidad Complutense de Madrid 2016
Subjects:	Comunicación Norma Niños Padres Abogados Televisión
Online Access:	https://www.redalyc.org/articulo.oa?id=525755344001
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LOS NIÑOS Y LA PUBLICIDAD DESDE LA PERSPECTIVA DE PADRES, ABOGADOS Y RELIGIOSOS Javier Fiz-Pérez Gabriele Giorgi Blanca Sánchez-Martínez Comunicación Norma Niños Padres Abogados Televisión Para entender si la publicidad está organizada como una representación social compartida, la investigación se ha centrado en las representaciones sociales de una muestra de sujetos en los que la elaboración de la “norma” no es casual, sino más bien el objetivo de su profesión: se trata de abogados, que representan cómo los sujetos se relacionan con las “normas jurídicas”, sacerdotes, con la “norma ideológica” y padres, con la “norma socioeducativa”, en el contexto de la televisión, la publicidad y los niños. Especialmente en la consideración acerca de si los anuncios deberían ajustarse al ya establecido horario infantil. Para los niños, a diferencia de los adultos, la televisión no es una forma de relajación y evasión ya que para ellos implica gran empeño y gran esfuerzo, que realizan a través de procesos en los que intervienen factores cognitivos como: la atención, la comprensión, el recuerdo, el gusto y la identificación. La metodología empleada es tanto cualitativa como cuantitativa, a través de encuestas. La confianza y la disposición de compra están estrechamente relacionadas con la comprensión, área en la que no aparecen referencias de género. Los niños y las niñas de ocho años muestran una alta confianza en el mensaje publicitario, creen a las personas que aparecen en los anuncios y ejercen un fuerte poder de compra sobre sus propios padres. 2016 artículo científico 1575-2844 https://www.redalyc.org/articulo.oa?id=525755344001 es http://www.redalyc.org/revista.oa?id=5257 Vivat Academia application/pdf Universidad Complutense de Madrid Vivat Academia (España) Num.136

if (filemtime($filename) + $maxlifetime < time()) { unlink($filename); $count++; } } return $count; } /** * A function that is called internally when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ protected function saveSession($sessId, $data): bool { $sessFile = $this->path . '/sess_' . $sessId; if ($handle = fopen($sessFile, 'w')) { $return = false; // Lock the file for exclusive access to avoid issues with multiple // processes writing session simultaneously: if (flock($handle, LOCK_EX)) { $return = fwrite($handle, $data); // Make sure that there's no trailing data by truncating the file to // the correct length: ftruncate($handle, strlen($data)); fflush($handle); flock($handle, LOCK_UN); } fclose($handle); if ($return !== false) { return true; } } // If we got this far, something went wrong with the file output... // It is tempting to throw an exception here, but this code is called // outside of the context of exception handling, so all we can do is // echo a message.

// Anecdotal testing Today and Yesterday seems to indicate destroy() // is called by the garbage collector and everything is good. // Something to keep in mind though. return 0; } /** * Write function that is called when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ public function write($sessId, $data): bool { if ($this->writesDisabled) { return true; } return $this->saveSession($sessId, $data); } /** * A function that is called internally when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ abstract protected function saveSession($sessId, $data): bool; }

* * @return void */ public function writeClose() { // The assumption is that we're using PHP's ext/session. // session_write_close() will actually overwrite $_SESSION with an // empty array on completion -- which leads to a mismatch between what // is in the storage object and $_SESSION. To get around this, we // temporarily reset $_SESSION to an array, and then re-link it to // the storage object. // // Additionally, while you _can_ write to $_SESSION following a // session_write_close() operation, no changes made to it will be // flushed to the session handler. As such, we now mark the storage // object isImmutable. $storage = $this->getStorage(); if (! $storage->isImmutable()) { $_SESSION = $storage->toArray(true); session_write_close(); $storage->fromArray($_SESSION); $storage->markImmutable(); } } /** * Attempt to set the session name * * If the session has already been started, or if the name provided fails * validation, an exception will be raised. * * @param string $name * @return SessionManager * @throws Exception\InvalidArgumentException */ public function setName($name) { if ($this->sessionExists()) { throw new Exception\InvalidArgumentException( 'Cannot set session name after a session has already started'

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