Cover Image

Segmentation and Positioning in the Brazilian Kids Market: A Case Study on the Bottom of the Pyramid

Fuente: Redalyc

Saved in:

Bibliographic Details
Main Author:	Andres Rodriguez Veloso
Format:	Artículo científico
Language:	en
Published:	Pontifícia Universidade Católica de São Paulo 2012
Subjects:	Administración y Contabilidad Case Study Kids Market Strategic Marketing
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

An analysis of strategic marketing practices of high-growth U.S. Family firms
by: Nancy Upton
Published: (2004)

Permanence Abroad and Strategic Renewal of a Digital Born Global from an Emerging Market: a Case Study
by: Gabrielle Rossato
Published: (2020)

SMALL INVESTORS: CHALLENGES AND BENEFITS OF IPO - A CASE STUDY IN A SMALL BUSINESS IN THE REGION OF THE CAPÃO REDONDO - SP
by: Loide Priscila Cacheche
Published: (2015)

Marketing Strategy Process: analyzing the sequential relationships among its strategic activities
by: Lucas Lira Finoti
Published: (2019)

Financial Services Marketing
by: Esmaeili, Zeinab
Published: (2009)

Delta Cafés (Portugal): sustainable business development
by: Olgierd Swiatkiewicz
Published: (2017)

CHESSKID: AN ANALYSIS OF EDUCATIONAL RESOURCES FROM THE PERSPECTIVE OF THE CHILD AS A PLAYER
by: Soares, Karollina, et al.
Published: (2024)

Adaptability in the Brazilian Capital Market: Aspects Associated with Efficiency Reported by Companies Listed in B3
by: Paulo Vitor Souza de Souza
Published: (2021)

Mobile Games Changing Human Behavior In Growing Kids
by: Hasanbir Virk
Published: (2019)

Marketing Contábil nos Escritórios de Contabilidade do Estado de São Paulo
by: Ivam Ricardo Peleias
Published: (2007)

Religion, Marketing and Market: An Adjustment in the Language of Faith
by: José Rubens L. Jardilino
Published: (2006)

MARKET VALUE CALCULATION AND THE SOLUTION OF CIRCULARITY BETWEEN VALUE AND THE WEIGHTED AVERAGE COST OF CAPITAL WACC
by: IGNACIO VÉLEZ-PAREJA
Published: (2009)

Kids' perceptions on gaming experience and learning with the Nintendo Labo: Multiple “make” and “play” experiences
by: John Cano
Published: (2024)

Changing the Library Brand: A Case Study
by: Wynne, Ben, et al.
Published: (2016)

The Marketing of Special Libraries to Their Parent Organisations: A Study of Selected Melbourne Institutions.
by: Kelso, Helena
Published: (1995)

BASES PARA UN PLAN DE MARKETING URBANO
by: Osvaldo Walter Gutiérrez Andrade
Published: (2009)

A INFLUÊNCIA DO MARKETING VERDE NOS HÁBITOS DE CONSUMO DOS JOVENS UNIVERSITÁRIOS DOS CURSOS DE ADMINISTRAÇÃO: ESTUDO EM INSTITUIÇÕES DE ENSINO SUPERIOR (IES)
by: Rejane Alexandrina Domingues Pereira do Prado
Published: (2011)

Marketing societal e marketing social: uma visão empresarial
by: Maria Rosa Bueno Morais
Published: (2005)

Contribuições do Marketing Social na Formação do Administrador
by: Stephanie Ingrid Souza Barboza
Published: (2019)

A ESCOLA ATIVISTA DO MARKETING: ORIGENS, CONTRIBUIÇÕES E CONTEMPORANEIDAD
by: Hygino Canhadas Belli
Published: (2014)

AVALIAÇÃO DO NÍVEL DE CONHECIMENTO E DA UTILIZAÇÃO DO PLANEJAMENTO DE MARKETING PELOS PROFISSIONAIS DA ÁREA
by: Graziela Oste Graziano
Published: (2013)

CAPACIDADES DE MARKETING E INOVAÇÃO ORGANIZACIONAL: UMA RELAÇÃO PARA VANTAGEM COMPETITIVA
by: CARLOS ALBERTO ALVES
Published: (2016)

Social marketing in Brazil History, challenges and an agenda for the future
by: José Mazzon
Published: (2017)

Social marketing in Brazil. History, challenges, and an agenda for the future
by: José Afonso Mazzon
Published: (2017)

Marketing Performance of Subsidiaries Operating Abroad: An Integrative Model
by: Roberto Flores Falcão
Published: (2016)

O QUE OS OUTROS PENSAM SOBRE MARKETING? A CONTRIBUIÇÃO DA DISCIPLINA PARA AS CIÊNCIAS SOCIAIS
by: Cleo Schmitt Silveira
Published: (2013)

ARE WE REFERENCES TO OUR SELVES? TAKING STOCK OF ACADEMY OF MARKETING CONFERENCE PROCEEDINGS AND THEIR ROLE IN ACADEMIC EDUCATION IN MARKETING
by: Francisco Giovanni David Vieira
Published: (2012)

EVOLUTION OF THE DEGREE OF EFFICIENCY OF THE CRYPTOCURRENCY MARKET FROM 2014 TO 2020: AN ANALYSIS BASED ON ITS FRACTAL COMPONENTS
by: Daniel Pereira Alves de Abreu
Published: (2022)

Revisitando o Marketing Social
by: Edson Coutinho da Silva
Published: (2018)

Divide In Marketing Between Academics And Practitioners
by: Fernanda Capanema Repsold
Published: (2018)

A INFLUÊNCIA DO MARKETING ELEITORAL NASDECISÕES DE VOTO
by: Paula Fernanda Schimith
Published: (2011)

ANTIBIOTICS FOR APPENDICECTOMY IN CHILDREN AND ADOLESCENTS DURING THE PERIOPERATIVE PERIOD: AN INTEGRATIVE REVIEW
by: Fátima Maria Castelo Branco Roque
Published: (2019)

A PUBLICIDADE ENGANOSA SOB O PONTO DE VISTA DA ÉTICA NO MARKETING – UMA REFLEXÃO SOBRE AS CASAS BAHIA
by: Ronald Silva de Oliveira
Published: (2008)

Marketing de projetos: uma realidade do marketing b2b em empresas de construção civil
by: Alda Rosana Duarte de Almeida
Published: (2007)

Análise da Produção do Journal of Marketing de 2014 A 2016
by: Artur Machado Motta
Published: (2018)

The transformation of higher education in Brazil: a case study on the creation of a private educational giant
by: THOMAZ WOOD
Published: (2022)

O marketing Social como instrumento das políticas públicas
by: Carlos Oliveira Santos
Published: (2006)

MARKETING SOCIETAL: UMA CONTRIBUIÇÃO PARA O CRESCIMENTO SUSTENTÁVEL DAS ORGANIZAÇÕES
by: Edson Coutinho Silva
Published: (2011)

O fim da infância? as ações de marketing e a "adultização" do consumidor infantil
by: CARLA FREITAS SILVEIRA NETTO
Published: (2010)

PLANO ESTRATÉGICO DE MARKETING: PROPOSTA DE UMA ANÁLISE TEÓRICA
by: Gustavo Barbieri Lima
Published: (2011)