Digital transformation challenges successful enterprises – an exploration of the collaboration of marketing and sales department in German organizations
Fuente:
Redalyc
Saved in:
| Main Author: | Georg Hauer |
|---|---|
| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidade de São Paulo
2021
|
| Subjects: | |
| Online Access: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
SALES CAPABILITY AND PERFORMANCE: ROLE OF MARKET ORIENTATION, PERSONAL AND MANAGEMENT CAPABILITIES
by: GRAZIELA P. RODRIGUES
Published: (2020)
by: GRAZIELA P. RODRIGUES
Published: (2020)
AI software for personalized marketing automation in SMEs: Enhancing customer experience and sales
by: Wagobera Edgar Kedi, et al.
Published: (2024)
by: Wagobera Edgar Kedi, et al.
Published: (2024)
Innovación en las Organizaciones a través de las Estrategias de la Mercadotecnia
by: Gallegos Cazáres, Susana, et al.
Published: (2025)
by: Gallegos Cazáres, Susana, et al.
Published: (2025)
Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer’
by: Marcos Inácio Severo de Almeida
Published: (2020)
by: Marcos Inácio Severo de Almeida
Published: (2020)
The predictors of sales performance: a study with wholesale sellers
by: Paulo Henrique Donassolo
Published: (2014)
by: Paulo Henrique Donassolo
Published: (2014)
Digital marketing: a new tool for international education
by: Isidro fierro
Published: (2017)
by: Isidro fierro
Published: (2017)
Do digital influencers successfully contribute to reducing the gap between customers and companies?
by: Isaac Moreira
Published: (2021)
by: Isaac Moreira
Published: (2021)
The Digital Music Market: a study of Brazilian consumers’ behavior
by: João Paulo Capelli Martins
Published: (2014)
by: João Paulo Capelli Martins
Published: (2014)
STAKEHOLDERS’ PERCEPTION OF COLLABORATIVE STORES IN THE CITY OF SÃO PAULO
by: Nicole Aline Okamoto Gonçalves
Published: (2022)
by: Nicole Aline Okamoto Gonçalves
Published: (2022)
Co-creation in conventional and collaborative businesses
by: Lívia Nogueira-Pellizzoni
Published: (2019)
by: Lívia Nogueira-Pellizzoni
Published: (2019)
Characterization of partnerships and collaborations in US cities’ urban resilience plans
by: Liliana Caughman
Published: (2022)
by: Liliana Caughman
Published: (2022)
Understanding crowdfunding as collaborative networks for startups: A research agenda
by: Renato Telles
Published: (2024)
by: Renato Telles
Published: (2024)
A PROPOSAL FOR A TYPOLOGY OF SHARING ECONOMY
by: MAIRA PETRINI
Published: (2017)
by: MAIRA PETRINI
Published: (2017)
The process of buyer-supplier collaboration to innovation: A study of Brazil-China electronics industry
by: Camila Fadel Tirolli
Published: (2021)
by: Camila Fadel Tirolli
Published: (2021)
Teacher Collaboration Praxis: Conflicts, Borders, and Ideologies From a Micropolitical Perspective
by: Nancy Keranen
Published: (2014)
by: Nancy Keranen
Published: (2014)
Abocanhando o mercado: o caso da Rock Hamburgueria
by: Ana Paula Kieling
Published: (2017)
by: Ana Paula Kieling
Published: (2017)
Action research supported by remote collaboration tools: analysis of two operations management applications
by: João Paulo Estevam de Souza
Published: (2023)
by: João Paulo Estevam de Souza
Published: (2023)
COMUNICAÇÃO DIGITAL E A PREOCUPAÇÃO COM A COMUNIDADE: UM ESTUDO DE CASO EM UMA COOPERATIVA DE CRÉDITO DE ARAGUAÍNA
by: Rumeninng Abrantes Santos
Published: (2014)
by: Rumeninng Abrantes Santos
Published: (2014)
Social marketing in Brazil History, challenges and an agenda for the future
by: José Mazzon
Published: (2017)
by: José Mazzon
Published: (2017)
Social marketing in Brazil. History, challenges, and an agenda for the future
by: José Afonso Mazzon
Published: (2017)
by: José Afonso Mazzon
Published: (2017)
The influence of open innovation on domestic sales in Brazilian industry: an analysis of the Innovation Survey 2014 based on structural equation modeling
by: Fábio Hiroshi Tomoyose
Published: (2019)
by: Fábio Hiroshi Tomoyose
Published: (2019)
Collaborative technology and motivations: utilization, value and gamification
by: Gustavo Scheffel Adornes
Published: (2019)
by: Gustavo Scheffel Adornes
Published: (2019)
Collaborative technology and motivations: utilization, value and gamification
by: Gustavo Scheffel Adornes
Published: (2019)
by: Gustavo Scheffel Adornes
Published: (2019)
Drivers of Different Types of Collaborative Consumption
by: Pedro Felipe da Costa Coelho
Published: (2019)
by: Pedro Felipe da Costa Coelho
Published: (2019)
IDENTIFYING AND ASSESSING THE FACTORS AFFECTING SKILL GAP IN DIGITAL MARKETING IN COMMUNICATION INDUSTRY COMPANIES
by: Fereshteh Ghotbifar
Published: (2017)
by: Fereshteh Ghotbifar
Published: (2017)
Las plantas y las sales minerales / James F. Sutcliffe, Dennis A. Baker ; traducción de J. Franch
by: Sutcliffe, James F
by: Sutcliffe, James F
Understanding the logic of organizational ambidexterity
by: Rodrigo Marques de Almeida Guerra
Published: (2021)
by: Rodrigo Marques de Almeida Guerra
Published: (2021)
INFLUÊNCIA DA COMUNICAÇÃO DE MARKETING TRADICIONAL E DIGITAL NO COMPORTAMENTO DE COMPRA: UM ESTUDO COM GRADUANDOS
by: Fernando THIAGO
Published: (2022)
by: Fernando THIAGO
Published: (2022)
Corporate Social Responsibility and ProPeace Practices in Colombia
by: Jesús Perdomo-Ortiz
Published: (2017)
by: Jesús Perdomo-Ortiz
Published: (2017)
Uma nota de investigação sobre a aula do comércio de Lisboa e sobre um discurso mercantilista de Alberto Jaquéri de Sales (1776), um professor de contabilidade
by: Miguel Gonçalves
Published: (2022)
by: Miguel Gonçalves
Published: (2022)
INFLUENCE OF INTERORGANIZATIONAL COLLABORATION ON THE IMPLEMENTATION OF INNOVATIONS
by: Marcos Roberto Kuhl
Published: (2019)
by: Marcos Roberto Kuhl
Published: (2019)
REQUIREMENTS OF COLLABORATIVE AND TRANSFORMATIONAL LEADERSHIP IN DIGITAL ECOSYSTEMS: TECHNO-ORCHESTRATING LEADERS IN A VUCA WORLD
by: Suat Begeç
Published: (2023)
by: Suat Begeç
Published: (2023)
A BIBLIOMETRIC ANALYSIS OF INTERNATIONAL LITERATURE ON COLLABORATION IN SUPPLY CHAIN
by: MÁRCIA LUCAS DE OLIVEIRA
Published: (2016)
by: MÁRCIA LUCAS DE OLIVEIRA
Published: (2016)
Measuring collaborative stakeholder influence and open budget actions
by: Welles Matias de Abreu
Published: (2018)
by: Welles Matias de Abreu
Published: (2018)
Identifying Barriers to the Adoption of the Brazilian Digital Governance Policy and the Role of Collaborative Governance
by: Edimara Luciano
Published: (2024)
by: Edimara Luciano
Published: (2024)
Management of cultivation, market analyses, diversification, and changes in herbicide groups of sunflowers in the northeastern region of Ukraine
by: Andrii Kysylchuk, et al.
Published: (2025)
by: Andrii Kysylchuk, et al.
Published: (2025)
Digital information product development: lessons from a small-sized German enterprise
by: Pascal Keller
Published: (2021)
by: Pascal Keller
Published: (2021)
UM NEGÓCIO NA INTERNET BOM PRA CACHORRO
by: Marília Castelo Branco Araújo
Published: (2013)
by: Marília Castelo Branco Araújo
Published: (2013)
Moderating Effects of Sales Promotion Types
by: Fernando de Oliveira Santini
Published: (2015)
by: Fernando de Oliveira Santini
Published: (2015)
The Collaborative, Ambidextrous Enterprise
by: Paul Adler
Published: (2013)
by: Paul Adler
Published: (2013)
Similar Items
-
SALES CAPABILITY AND PERFORMANCE: ROLE OF MARKET ORIENTATION, PERSONAL AND MANAGEMENT CAPABILITIES
by: GRAZIELA P. RODRIGUES
Published: (2020) -
AI software for personalized marketing automation in SMEs: Enhancing customer experience and sales
by: Wagobera Edgar Kedi, et al.
Published: (2024) -
Innovación en las Organizaciones a través de las Estrategias de la Mercadotecnia
by: Gallegos Cazáres, Susana, et al.
Published: (2025) -
Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer’
by: Marcos Inácio Severo de Almeida
Published: (2020) -
The predictors of sales performance: a study with wholesale sellers
by: Paulo Henrique Donassolo
Published: (2014)