The goal is attainable: the effects of goal gradient and sub-goals on escalation of commitment in a new product evaluation

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Bibliographic Details
Main Author:	Beichen Liang
Format:	Artículo científico
Language:	en
Published:	Universidade de São Paulo 2021
Subjects:	Administración y Contabilidad Sub goals Goal gradient effect New product development Escalation of commitment
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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