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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidade de São Paulo
2021
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| Online Access: | https://www.redalyc.org/articulo.oa?id=537568617003 https://www.redalyc.org/journal/5375/537568617003/ https://www.redalyc.org/journal/5375/537568617003/html/ https://www.redalyc.org/journal/5375/537568617003/537568617003.epub https://www.redalyc.org/journal/5375/537568617003/movil |
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Table of Contents:
- The Einstellung effect, mental rigidity and decision-making in startup accelerators Lisete Barlach Guilherme Ary Plonski Administración y Contabilidad making Decision Startups Mental rigidity Cognitive biases PurposeThis paper aims to investigate the decision-making on new ventures of eight directors or managers of Brazilian accelerators, aiming to understand if the Einstellung effect – mental rigidity – operates during the judgment of new ventures to accelerate.Design/methodology/approachThrough a quasi-experiment design, the study was conducted with directors or managers of Brazilian accelerators, who were separately interviewed and responded to a psychological test, previously consented, as well as to a simulated decision-making questionnaire.FindingsThe selection process, with the criteria for decision-making, functions as a “template” for the recognition of potentially successful companies and is, indeed, subject to various cognitive biases, among which, the Einstellung effect, characteristic of mental rigidity.Research limitations/implicationsThe main contribution of the present study is to identify the cognitive mechanisms, which can negatively affect the evaluation of innovative projects and propose ways that can counteract or mitigate them.Originality/valueThe psychological approach to decision-making, usually studied in chess game context or problem-solving, was applied to a relatively unexplored field that is startups to accelerate. Its originality remains at the interdisciplinary approach, combining knowledge from psychology, decision-making and entrepreneurship. 2021 artículo científico 2515-8961 https://www.redalyc.org/articulo.oa?id=537568617003 https://www.redalyc.org/journal/5375/537568617003/ https://www.redalyc.org/journal/5375/537568617003/html/ https://www.redalyc.org/journal/5375/537568617003/537568617003.epub https://www.redalyc.org/journal/5375/537568617003/movil en http://www.redalyc.org/revista.oa?id=5375 Innovation & Management Review application/pdf Universidade de São Paulo Innovation & Management Review (Brasil) Num.3 Vol.18