Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship
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| Format: | Artículo científico |
| Language: | en |
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Centro de Diseño y Comunicación, S.C
2014
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| _version_ | 1876490703384608768 |
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| author | Simon Bolton |
| author_facet | Simon Bolton |
| contents | Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship Simon Bolton Lawrence Green Multidisciplinarias (Ciencias Sociales) design design thinking business relationship Competitive innovation opportunity development This paper focuses on the contribution of the independent product design industry to business and strategy development processes of contemporary organizations. It embarks from the observation that whilst some policymakers and enlightened businesses recognize the role and value of design beyond the traditional and narrow confines of technical or ‘commodity’ input, many fail to understand its potential as a transformative tool. Applying evidence from three empirical studies (undertaken by the authors in the UK), and taking the perspective of design creative, the paper addresses three questions: why is it that product designers have encountered resistance in their efforts to promote themselves as well-placed and knowledgeable providers of strategic development intelligence and advice; what proven contributions can product designers offer with respect to their client’s business development planning; and, what can and should be done (by both designers and business leaders) to ensure that barriers are dismantled and the potentially valuable role of design in strategic business development is realized? 2014 artículo científico 2395-8200 https://www.redalyc.org/articulo.oa?id=547556050004 en http://www.redalyc.org/revista.oa?id=5475 Economía Creativa application/pdf Centro de Diseño y Comunicación, S.C Economía Creativa (México) Num.2 |
| format | Artículo científico |
| id | redalyc_547556050004 |
| institution | Redalyc |
| language | en |
| publishDate | 2014 |
| publisher | Centro de Diseño y Comunicación, S.C |
| spellingShingle | Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship Simon Bolton Multidisciplinarias (Ciencias Sociales) design design thinking business relationship Competitive innovation opportunity development Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship Simon Bolton Lawrence Green Multidisciplinarias (Ciencias Sociales) design design thinking business relationship Competitive innovation opportunity development This paper focuses on the contribution of the independent product design industry to business and strategy development processes of contemporary organizations. It embarks from the observation that whilst some policymakers and enlightened businesses recognize the role and value of design beyond the traditional and narrow confines of technical or ‘commodity’ input, many fail to understand its potential as a transformative tool. Applying evidence from three empirical studies (undertaken by the authors in the UK), and taking the perspective of design creative, the paper addresses three questions: why is it that product designers have encountered resistance in their efforts to promote themselves as well-placed and knowledgeable providers of strategic development intelligence and advice; what proven contributions can product designers offer with respect to their client’s business development planning; and, what can and should be done (by both designers and business leaders) to ensure that barriers are dismantled and the potentially valuable role of design in strategic business development is realized? 2014 artículo científico 2395-8200 https://www.redalyc.org/articulo.oa?id=547556050004 en http://www.redalyc.org/revista.oa?id=5475 Economía Creativa application/pdf Centro de Diseño y Comunicación, S.C Economía Creativa (México) Num.2 |
| title | Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship |
| topic | Multidisciplinarias (Ciencias Sociales) design design thinking business relationship Competitive innovation opportunity development |
| url | https://www.redalyc.org/articulo.oa?id=547556050004 |