Wikipedia's Role in Reputation Management: An Analysis of the Best and Worst Companies in the USA
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| Natura: | Artículo científico |
| Lingua: | en |
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Universitat Oberta de Catalunya
2012
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| _version_ | 1876489892596285440 |
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| author | Marcia W. DiStaso |
| author_facet | Marcia W. DiStaso |
| contents | Wikipedia's Role in Reputation Management: An Analysis of the Best and Worst Companies in the USA Marcia W. DiStaso Marcus Messner Estudios Culturales USA monitor Wikipedia social media reputation management Being considered one of the best companies in the USA is a great honor, but this reputation does not exempt businesses from negativity in the collaboratively edited online encyclopedia Wikipedia. Content analysis of corporate Wikipedia articles for companies with the best and worst reputations in the USA revealed that negative content outweighed positive content irrespective of reputation. It was found that both the best and the worst companies had more negative than positive content in Wikipedia. This is an important issue because Wikipedia is not only one of the most popular websites in the world, but is also often the first place people look when seeking corporate information. Although there was more content on corporate social responsibility in the entries for the ten companies with the best reputations, this was still overshadowed by content referring to legal issues or scandals. Ultimately, public relations professionals need to regularly monitor and request updates to their corporate Wikipedia articles regardless of what kind of company they work for. 2012 artículo científico 1575-2275 https://www.redalyc.org/articulo.oa?id=55023345002 en http://www.redalyc.org/revista.oa?id=550 Digithum application/pdf Universitat Oberta de Catalunya Digithum (España) Num.14 |
| format | Artículo científico |
| id | redalyc_55023345002 |
| institution | Redalyc |
| language | en |
| publishDate | 2012 |
| publisher | Universitat Oberta de Catalunya |
| spellingShingle | Wikipedia's Role in Reputation Management: An Analysis of the Best and Worst Companies in the USA Marcia W. DiStaso Estudios Culturales USA monitor Wikipedia social media reputation management Wikipedia's Role in Reputation Management: An Analysis of the Best and Worst Companies in the USA Marcia W. DiStaso Marcus Messner Estudios Culturales USA monitor Wikipedia social media reputation management Being considered one of the best companies in the USA is a great honor, but this reputation does not exempt businesses from negativity in the collaboratively edited online encyclopedia Wikipedia. Content analysis of corporate Wikipedia articles for companies with the best and worst reputations in the USA revealed that negative content outweighed positive content irrespective of reputation. It was found that both the best and the worst companies had more negative than positive content in Wikipedia. This is an important issue because Wikipedia is not only one of the most popular websites in the world, but is also often the first place people look when seeking corporate information. Although there was more content on corporate social responsibility in the entries for the ten companies with the best reputations, this was still overshadowed by content referring to legal issues or scandals. Ultimately, public relations professionals need to regularly monitor and request updates to their corporate Wikipedia articles regardless of what kind of company they work for. 2012 artículo científico 1575-2275 https://www.redalyc.org/articulo.oa?id=55023345002 en http://www.redalyc.org/revista.oa?id=550 Digithum application/pdf Universitat Oberta de Catalunya Digithum (España) Num.14 |
| title | Wikipedia's Role in Reputation Management: An Analysis of the Best and Worst Companies in the USA |
| topic | Estudios Culturales USA monitor Wikipedia social media reputation management |
| url | https://www.redalyc.org/articulo.oa?id=55023345002 |