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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidade do Estado do Rio de Janeiro
2015
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| Online Access: | https://www.redalyc.org/articulo.oa?id=552156368002 |
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Table of Contents:
- THE PROJECT: FROM THE IDEA AND APPLICATION OF THE DESIGNER TO RECEPTION A PRAGMATIC STUDY OF IMAGES ON FOOD WASTE Mona Junger Aghababaie Educación Design poster receiver behavioral change responsible action ocial posters and visual communication regarding concepts such as " public heal th", " civil responsibility", "responsible action" and practices connected to the reception of non commercial advertising images are the focus point of this article. Designers conceptualize and produce designs hoping that these become integrated into the c ultural and social practices of their receivers. In the case of posters on food waste, our questioning is as follows: How does the designer conceptualize and create his final version? How do receivers appropriate these posters? Do these designs have the ca pacity to influence the receiver to a change of attitude? In an attempt to answer these questions, we met with two French designers, Axelle Roue and Hélène Petit and we questioned them on their designs on food waste, exhibited in July, 2013 in Parisian sub way stations. We interviewed them on their design process, on their first versions (rough copies) up to their final version. In parallel, we also questioned the receivers (the passers - by in the Parisian subway) on how they felt about these posters. The obj ective was to discover if the meaning of the image sent to the receiver was identical to what the designer had planned in his design. 2015 artículo científico 1984-9540 https://www.redalyc.org/articulo.oa?id=552156368002 en http://www.redalyc.org/revista.oa?id=5521 Periferia application/pdf Universidade do Estado do Rio de Janeiro Periferia (Brasil) Num.2 Vol.7