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The influence of corporate global mindset on international franchising: a study about Brazilian franchisors

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Bibliographic Details
Main Author: Renata Fernandes Galhanone
Format: Artículo científico
Language:en
Published: Universidade de São Paulo 2020
Subjects:
Administración y Contabilidad
Emerging markets
Internationalization
Corporate global mindset
International franchising
Online Access:
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