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  • Consumer behavior of electronic games’ players: a study on the intentions to play and to pay
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Consumer behavior of electronic games’ players: a study on the intentions to play and to pay

Fuente: Redalyc
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Bibliographic Details
Main Author: Lucas Lopes Ferreira de Souza
Format: Artículo científico
Language:en
Published: Universidade de São Paulo 2017
Subjects:
Administración y Contabilidad
Intention to pay
Intention to play
Electronic games market
Structural equations modeling
Online Access:
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Internet

https://www.redalyc.org/articulo.oa?id=553863972007
https://www.redalyc.org/journal/5538/553863972007/
https://www.redalyc.org/journal/5538/553863972007/html/
https://www.redalyc.org/journal/5538/553863972007/553863972007.epub
https://www.redalyc.org/journal/5538/553863972007/movil
https://doi.org/10.1016/j.rausp.2017.08.004

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