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  • The effect of facial expression on emotional contagion and product evaluation in print advertising
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The effect of facial expression on emotional contagion and product evaluation in print advertising

Fuente: Redalyc
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Bibliographic Details
Main Author: Giuliana Isabella
Format: Artículo científico
Language:en
Published: Universidade de São Paulo 2020
Subjects:
Administración y Contabilidad
Smile
Mimicry
Advertising
Emotional contagion
Online Access:
Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5 Acceder al recurso 6
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Internet

https://www.redalyc.org/articulo.oa?id=553864260007
https://www.redalyc.org/journal/5538/553864260007/
https://www.redalyc.org/journal/5538/553864260007/html/
https://www.redalyc.org/journal/5538/553864260007/553864260007.epub
https://www.redalyc.org/journal/5538/553864260007/movil
https://doi.org/10.1108/RAUSP-03-2019-0038

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