Branding cities, regions and countries: the roadmap of place brand equity

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Bibliographic Details
Main Author:	Fabiana Gondim Mariutti
Format:	Artículo científico
Language:	en
Published:	Universidade de São Paulo 2021
Subjects:	Administración y Contabilidad Place brand Brand equity Place branding Brand associations Place brand equity
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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