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THE ADAPTATION VS. STANDARDIZATION DILEMMA: THE CASE OF AN AMERICAN COMPANY IN BRAZIL

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Bibliographic Details
Main Author: Thelma Valéria Rocha
Format: Artículo científico
Language:en
Published: Escola Superior de Propaganda e Marketing 2011
Subjects:
Administración y Contabilidad
Subsidiaries
Marketing management
International marketing
Online Access:
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