Development of a gamification characteristics measurement scale for mobile application users
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| Format: | Artículo científico |
| Sprache: | en |
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Escola Superior de Propaganda e Marketing
2018
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| _version_ | 1876476374783361024 |
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| author | Richard D'arc da Silva Brito |
| author_facet | Richard D'arc da Silva Brito |
| contents | Development of a gamification characteristics measurement scale for mobile application users Richard D'arc da Silva Brito Luis Hernan Contreras Pinochet Evandro Luiz Lopes Mauri Aparecido de Oliveira Administración y Contabilidad Gamification Scale development Structural equation modeling The objective of this article is to present the development of a gamification characteristics measurement scale for mobile application users. The developed model was inspired by the framework called Octalysis created by Yu-kai Chou. Defined a preliminary version of the scale, it was necessary to carry out the face validation procedure conducted with 12 judges. After this initial phase, the purification of the scale was chained, via calculation of the reliability, and the application of the model from a pre-test conducted with 30 respondents. The next step was to implement a survey that was attended by 452 respondents from all over the country. The quantitative research approach followed an exploratory descriptive phase and another subsidized by the application of Structural Equation Modeling. As a result, the judges confirmed 6 of the 8 proposed constructs of the original model, and through analyzes carried out along with the sample of mobile application users, it was possible to verify that these 6 confirmed constructs confirmed the statistical significance of the scale developed. Therefore, the model proposed in this study is consistent and can be applied in future research. 2018 artículo científico 1980-4865 https://www.redalyc.org/articulo.oa?id=557559053003 https://www.redalyc.org/journal/5575/557559053003/ https://www.redalyc.org/journal/5575/557559053003/html/ https://www.redalyc.org/journal/5575/557559053003/557559053003.epub https://www.redalyc.org/journal/5575/557559053003/movil https://doi.org/10.18568/1980-4865.1311-16 en http://www.redalyc.org/revista.oa?id=5575 Revista Eletrônica de Negócios Internacionais (Internext) application/pdf Escola Superior de Propaganda e Marketing Revista Eletrônica de Negócios Internacionais (Internext) (Brasil) Num.1 Vol.13 |
| format | Artículo científico |
| id | redalyc_557559053003 |
| institution | Redalyc |
| language | en |
| publishDate | 2018 |
| publisher | Escola Superior de Propaganda e Marketing |
| spellingShingle | Development of a gamification characteristics measurement scale for mobile application users Richard D'arc da Silva Brito Administración y Contabilidad Gamification Scale development Structural equation modeling Development of a gamification characteristics measurement scale for mobile application users Richard D'arc da Silva Brito Luis Hernan Contreras Pinochet Evandro Luiz Lopes Mauri Aparecido de Oliveira Administración y Contabilidad Gamification Scale development Structural equation modeling The objective of this article is to present the development of a gamification characteristics measurement scale for mobile application users. The developed model was inspired by the framework called Octalysis created by Yu-kai Chou. Defined a preliminary version of the scale, it was necessary to carry out the face validation procedure conducted with 12 judges. After this initial phase, the purification of the scale was chained, via calculation of the reliability, and the application of the model from a pre-test conducted with 30 respondents. The next step was to implement a survey that was attended by 452 respondents from all over the country. The quantitative research approach followed an exploratory descriptive phase and another subsidized by the application of Structural Equation Modeling. As a result, the judges confirmed 6 of the 8 proposed constructs of the original model, and through analyzes carried out along with the sample of mobile application users, it was possible to verify that these 6 confirmed constructs confirmed the statistical significance of the scale developed. Therefore, the model proposed in this study is consistent and can be applied in future research. 2018 artículo científico 1980-4865 https://www.redalyc.org/articulo.oa?id=557559053003 https://www.redalyc.org/journal/5575/557559053003/ https://www.redalyc.org/journal/5575/557559053003/html/ https://www.redalyc.org/journal/5575/557559053003/557559053003.epub https://www.redalyc.org/journal/5575/557559053003/movil https://doi.org/10.18568/1980-4865.1311-16 en http://www.redalyc.org/revista.oa?id=5575 Revista Eletrônica de Negócios Internacionais (Internext) application/pdf Escola Superior de Propaganda e Marketing Revista Eletrônica de Negócios Internacionais (Internext) (Brasil) Num.1 Vol.13 |
| title | Development of a gamification characteristics measurement scale for mobile application users |
| topic | Administración y Contabilidad Gamification Scale development Structural equation modeling |
| url | https://www.redalyc.org/articulo.oa?id=557559053003 https://www.redalyc.org/journal/5575/557559053003/ https://www.redalyc.org/journal/5575/557559053003/html/ https://www.redalyc.org/journal/5575/557559053003/557559053003.epub https://www.redalyc.org/journal/5575/557559053003/movil https://doi.org/10.18568/1980-4865.1311-16 |