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  • THE MILLENNIALS LUXURY BRAND ENGAGEMENT ON SOCIAL MEDIA: A COMPARATIVE STUDY OF BRAZILIANS AND ITALIANS
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THE MILLENNIALS LUXURY BRAND ENGAGEMENT ON SOCIAL MEDIA: A COMPARATIVE STUDY OF BRAZILIANS AND ITALIANS

Fuente: Redalyc
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Bibliographic Details
Main Author: Melissa Akemi Casagrande Yamawaki
Format: Artículo científico
Language:en
Published: Escola Superior de Propaganda e Marketing 2019
Subjects:
Administración y Contabilidad
Culture
Millennials
Social Media
Luxury Brands
Consumer Engagement
Online Access:
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Internet

https://www.redalyc.org/articulo.oa?id=557559461002
https://www.redalyc.org/journal/5575/557559461002/
https://www.redalyc.org/journal/5575/557559461002/html/
https://www.redalyc.org/journal/5575/557559461002/557559461002.epub
https://www.redalyc.org/journal/5575/557559461002/movil
https://doi.org/10.18568/1980-4865.00%p

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