Copertina

‘If I Huff and I Puff’. Foundations for Building Brazil’s Image: Evidence from an International Systematic Review

Fuente: Redalyc

Salvato in:

Dettagli Bibliografici
Autore principale:	Fabiana Gondim Mariutti
Natura:	Artículo científico
Lingua:	en
Pubblicazione:	Escola Superior de Propaganda e Marketing 2017
Soggetti:	Administración y Contabilidad of origin Country Country branding Country brand models
Accesso online:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5 Acceder al recurso 6
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

Documenti analoghi

Reflections on the challenging mission of the country brand construct in the international business setting
di: Fabiana Gondim Mariutti
Pubblicazione: (2015)

Country or Brand: What Matters to Younger Millennials?
di: Sergio Garrido Moraes
Pubblicazione: (2020)

A theoretical study on country brand and its management
di: Maria Gabriela Montanari
Pubblicazione: (2018)

Branding cities, regions and countries: the roadmap of place brand equity
di: Fabiana Gondim Mariutti
Pubblicazione: (2021)

Country Brand Equity: The Role of Image and Reputation
di: Fabiana Gondim Mariutti
Pubblicazione: (2020)

PERCEPTION OF COUNTRY OF BRAND ORIGIN AND COUNTRY OF PRODUCT MANUFACTURING AMONG LITHUANIANS AND EMIGRANTS FROM LITHUANIA
di: Vytautas Dikčius
Pubblicazione: (2010)

Luxury brands: Awareness and image and its influence on loyalty and engagement
di: Valentín Gallart-Camahort
Pubblicazione: (2021)

Foreign Branding: Examining the Relationship between Language and International Brand Evaluations
di: Sergio Olavarrieta Soto
Pubblicazione: (2009)

Brand Personality Dimensions in the Brazilian Context
di: Karlan Muller Muniz
Pubblicazione: (2012)

“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: The mediating role of employee critical psychological states
di: Mohsin Altaf
Pubblicazione: (2018)

Attributes that Build Florianópolis Brand Identity in the Technological Context
di: Patrick Wendell Barbosa Lessa
Pubblicazione: (2025)

Privilege
di: Luciana Manfredi
Pubblicazione: (2006)

IDENTITY, POSITIONING, BRAND IMAGE AND BRAND EQUITY COMPARISON: A VISION ABOUT QUALITY IN BRAND MANAGEMENT.
di: Eduardo de Paula e Silva Chaves
Pubblicazione: (2017)

Effect of Nostalgia on Customer Loyalty to Brand Post - Merger/Acquisition
di: Ana Carolina Toledo
Pubblicazione: (2016)

The Corporate Branding In International Operations
di: Juliana Rodrigues
Pubblicazione: (2017)

THE EFFECTS OF COUNTRY-OF-ORIGIN ON THE SERVICE SECTOR: A MULTIDIMENSIONAL APPROACH
di: LÚCIA DE FÁTIMA MARTINS GUILHOTO
Pubblicazione: (2018)

The Communication Strategies for the Brazil Brand in the United States of America
di: Fabiana Gondim Mariutti
Pubblicazione: (2013)

Intention to enroll and recommend a higher education institution for STEM degrees: a brand valuation approach
di: Washington Macías
Pubblicazione: (2023)

DETERMINANTS OF THE SUCCESS OF GLOBAL AND LOCAL BRANDS IN LATIN AMERICA
di: PABLO FARÍAS
Pubblicazione: (2015)

BRAND EQUITY IN THE PAKISTANI HOTEL INDUSTRY
di: MUHAMMAD ISHTIAQ ISHAQ
Pubblicazione: (2014)

Knowledge versus Stereotype: an analysis of the “Country of Origin Effect” relevance
di: Leandro Tadeu Novi
Pubblicazione: (2022)

The Illusion of Luxury: Augmented Reality's Clash with Brand Essence
di: Finken, David, et al.
Pubblicazione: (2024)

The BrandCore Strength Model
di: Taiwo, Adeola
Pubblicazione: (2026)

Effects of Corporate Social Responsibility on consumer brand loyalty
di: José Javier Rivera
Pubblicazione: (2019)

ANALYZING THE ROLE OF BRAND LOGOS IN PRODUCT BRANDING: SPECIAL REFERENCE TO APPLE INC.
di: ijesat
Pubblicazione: (2025)

STRATEGIC BRAND MANAGEMENT IN EMERGING MARKETS: CONSUMER PERCEPTIONS OF BRAND EXTENSIONS
di: Durdana Ozretic Dosen, Ph.D.
Pubblicazione: (2018)

Understanding the dimensions of athlete brand authenticity
di: Ali Hasaan
Pubblicazione: (2021)

Conscious Branding, Archetypes, and Consumer Identity: A Jungian Framework for Symbolic Meaning, Cultural Individuation, and Ethical Marketing
di: Friebe, Rafael Maria
Pubblicazione: (2026)

The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from Indonesia
di: Halimin Herjanto
Pubblicazione: (2020)

Place branding in tourism: a review of theoretical approaches and management practices
di: Marta Almeyda-Ibáñez
Pubblicazione: (2017)

dataset agences Tours Opérateurs.csv
di: BASSRI
Pubblicazione: (2026)

THE INFLUENCE OF PRODUCT RECALL ON CONSUMER LOYALTY
di: Mariana Hammel Brandão
Pubblicazione: (2016)

Trabalhador-consumidor: a atração de jovens pelo employer branding na escolha profissional
di: ANDREA POLETO OLTRAMARI
Pubblicazione: (2019)

CUSTOMER-BASED BRAND EQUITY FOR A TOURISM DESTINATION (CBBETD): THE SPECIFIC CASE OF BANDUNG CITY, INDONESIA
di: Hartanto Yuwo
Pubblicazione: (2013)

Role of a professional football team in the development of a city branding: a literature review
di: Fernández, Manuel Lopezneria, et al.
Pubblicazione: (2022)

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity
di: Rafael Barreiros Porto
Pubblicazione: (2018)

Young Adults' Views on Digital Storytelling Campaigns
di: Belem Barbosa
Pubblicazione: (2022)

EL REINADO DE LAS MARCAS
di: Monserrat Pamplona Domínguez
Pubblicazione: (2009)

Branded Tourist Routes: The Typology, Characteristics, and World Practice
di: Afanasiev, Oleg E., et al.
Pubblicazione: (2024)

Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University
di: Iván Alonso Montoya-Restrepo
Pubblicazione: (2020)