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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Escola Superior de Propaganda e Marketing
2019
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=557563516002 https://www.redalyc.org/journal/5575/557563516002/ https://www.redalyc.org/journal/5575/557563516002/html/ https://www.redalyc.org/journal/5575/557563516002/557563516002.epub https://www.redalyc.org/journal/5575/557563516002/movil https://doi.org/10.18568/internext.v14i3.474 |
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Table of Contents:
- “Good While It Lasts”: International Alliances Between Brazilian Family Firms And Foreign Firms Álvaro Luiz dos Santos Werneck Ângela da Rocha Administración y Contabilidad Alliances Partnerships Cooperative Strategies The study aimed at investigating how Brazilian family firms internationalize by means of strategic alliances with foreign corporations. A literature review on strategic alliances and the internationalization of family firms served as the basis for the study, which uses the case method of investigation. Two cases involving marketing alliances between Brazilian family firms and foreign firms were analyzed. The study presents an empirically-derived framework of the processes of establishing, developing, and (eventually) terminating these strategic alliances, indicating potential hazards (asymmetries of size, information, and resources) that can impact the results, particularly within a context of different cultural background of the partners. 2019 artículo científico 1980-4865 https://www.redalyc.org/articulo.oa?id=557563516002 https://www.redalyc.org/journal/5575/557563516002/ https://www.redalyc.org/journal/5575/557563516002/html/ https://www.redalyc.org/journal/5575/557563516002/557563516002.epub https://www.redalyc.org/journal/5575/557563516002/movil https://doi.org/10.18568/internext.v14i3.474 en http://www.redalyc.org/revista.oa?id=5575 Revista Eletrônica de Negócios Internacionais (Internext) application/pdf Escola Superior de Propaganda e Marketing Revista Eletrônica de Negócios Internacionais (Internext) (Brasil) Num.3 Vol.14