THE LEGITIMATION OF GLOBAL FOOTBALL BRANDS IN THE BRAZILIAN MARKETPLACE

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Bibliographic Details
Main Author:	José Sarkis Arakelian
Format:	Artículo científico
Language:	en
Published:	Escola Superior de Propaganda e Marketing 2020
Subjects:	Administración y Contabilidad Football Globalization Global brands Market dynamics Institutional theory
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5 Acceder al recurso 6
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