B2C E- COMMERCE FOR HOME APPLIANCE IN THE BRAZILIAN MARKET: A COST EFFICIENCY INVESTIGATION THROUGH A DEA-OCT MODEL
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Redalyc
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Escola Superior de Propaganda e Marketing
2020
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Internet
https://www.redalyc.org/articulo.oa?id=557564201005https://www.redalyc.org/journal/5575/557564201005/
https://www.redalyc.org/journal/5575/557564201005/html/
https://www.redalyc.org/journal/5575/557564201005/557564201005.epub
https://www.redalyc.org/journal/5575/557564201005/movil
https://doi.org/10.18568/internext.v15i2.557