B2C E- COMMERCE FOR HOME APPLIANCE IN THE BRAZILIAN MARKET: A COST EFFICIENCY INVESTIGATION THROUGH A DEA-OCT MODEL
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| Formato: | Artículo científico |
| Lenguaje: | en |
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Escola Superior de Propaganda e Marketing
2020
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| _version_ | 1876488482777464832 |
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| author | Isotilia Costa Melo |
| author_facet | Isotilia Costa Melo |
| contents | B2C E- COMMERCE FOR HOME APPLIANCE IN THE BRAZILIAN MARKET: A COST EFFICIENCY INVESTIGATION THROUGH A DEA-OCT MODEL Isotilia Costa Melo Paulo Nocera Alves Junior Tatiana Kimura Kodama Karoline Arguelho da Silva Mirian Wawrzyniak Chimirri Daisy Aparecida do Nascimento Rebelatto Administración y Contabilidad Retail commerce Inventory Management Optimal Control Theory (OCT) Data Envelopment Analysis (DEA) Objective: to investigate the cost efficiency of inventory management for publicly home appliance retail companies in the Brazilian market that operate, among other channels, with B2C (Business-to-Costumer) and discuss the possible impacts of e-commerce on inventory management.Method: the first step, construction of a descriptive summary of Magazine Luiza and seven other competitors; the second step, analysis of the optimal cost efficiency of companies' inventory management, through an integrated and dynamic model of Data Envelopment Analysis (DEA) and Optimal Control Theory (OCT). Amounts declared in the Quarterly Financial Statements between the fourth quarter of 2010 and the second quarter of 2018 were considered.Main Results: the discovery of best practices and the fact that, despite its extraordinary appreciation, Magazine Luiza was not a reference in inventory management and its costs during the analyzed period as a whole.Relevance/Originality: this article is an initial step to address the lack of studies on e-commerce for emerging markets and inventory management and its costs for e-commerce.Methodological Contributions: the proposition of a methodology that can be used by other researchers to assess the cost efficiency of inventory management and the impact of e-commerce, highlighting best practices. 2020 artículo científico 1980-4865 https://www.redalyc.org/articulo.oa?id=557564201005 https://www.redalyc.org/journal/5575/557564201005/ https://www.redalyc.org/journal/5575/557564201005/html/ https://www.redalyc.org/journal/5575/557564201005/557564201005.epub https://www.redalyc.org/journal/5575/557564201005/movil https://doi.org/10.18568/internext.v15i2.557 en http://www.redalyc.org/revista.oa?id=5575 Revista Eletrônica de Negócios Internacionais (Internext) application/pdf Escola Superior de Propaganda e Marketing Revista Eletrônica de Negócios Internacionais (Internext) (Brasil) Num.2 Vol.15 |
| format | Artículo científico |
| id | redalyc_557564201005 |
| institution | Redalyc |
| language | en |
| publishDate | 2020 |
| publisher | Escola Superior de Propaganda e Marketing |
| spellingShingle | B2C E- COMMERCE FOR HOME APPLIANCE IN THE BRAZILIAN MARKET: A COST EFFICIENCY INVESTIGATION THROUGH A DEA-OCT MODEL Isotilia Costa Melo Administración y Contabilidad Retail commerce Inventory Management Optimal Control Theory (OCT) Data Envelopment Analysis (DEA) B2C E- COMMERCE FOR HOME APPLIANCE IN THE BRAZILIAN MARKET: A COST EFFICIENCY INVESTIGATION THROUGH A DEA-OCT MODEL Isotilia Costa Melo Paulo Nocera Alves Junior Tatiana Kimura Kodama Karoline Arguelho da Silva Mirian Wawrzyniak Chimirri Daisy Aparecida do Nascimento Rebelatto Administración y Contabilidad Retail commerce Inventory Management Optimal Control Theory (OCT) Data Envelopment Analysis (DEA) Objective: to investigate the cost efficiency of inventory management for publicly home appliance retail companies in the Brazilian market that operate, among other channels, with B2C (Business-to-Costumer) and discuss the possible impacts of e-commerce on inventory management.Method: the first step, construction of a descriptive summary of Magazine Luiza and seven other competitors; the second step, analysis of the optimal cost efficiency of companies' inventory management, through an integrated and dynamic model of Data Envelopment Analysis (DEA) and Optimal Control Theory (OCT). Amounts declared in the Quarterly Financial Statements between the fourth quarter of 2010 and the second quarter of 2018 were considered.Main Results: the discovery of best practices and the fact that, despite its extraordinary appreciation, Magazine Luiza was not a reference in inventory management and its costs during the analyzed period as a whole.Relevance/Originality: this article is an initial step to address the lack of studies on e-commerce for emerging markets and inventory management and its costs for e-commerce.Methodological Contributions: the proposition of a methodology that can be used by other researchers to assess the cost efficiency of inventory management and the impact of e-commerce, highlighting best practices. 2020 artículo científico 1980-4865 https://www.redalyc.org/articulo.oa?id=557564201005 https://www.redalyc.org/journal/5575/557564201005/ https://www.redalyc.org/journal/5575/557564201005/html/ https://www.redalyc.org/journal/5575/557564201005/557564201005.epub https://www.redalyc.org/journal/5575/557564201005/movil https://doi.org/10.18568/internext.v15i2.557 en http://www.redalyc.org/revista.oa?id=5575 Revista Eletrônica de Negócios Internacionais (Internext) application/pdf Escola Superior de Propaganda e Marketing Revista Eletrônica de Negócios Internacionais (Internext) (Brasil) Num.2 Vol.15 |
| title | B2C E- COMMERCE FOR HOME APPLIANCE IN THE BRAZILIAN MARKET: A COST EFFICIENCY INVESTIGATION THROUGH A DEA-OCT MODEL |
| topic | Administración y Contabilidad Retail commerce Inventory Management Optimal Control Theory (OCT) Data Envelopment Analysis (DEA) |
| url | https://www.redalyc.org/articulo.oa?id=557564201005 https://www.redalyc.org/journal/5575/557564201005/ https://www.redalyc.org/journal/5575/557564201005/html/ https://www.redalyc.org/journal/5575/557564201005/557564201005.epub https://www.redalyc.org/journal/5575/557564201005/movil https://doi.org/10.18568/internext.v15i2.557 |