El neuromarketing: una herramienta efectiva para el posicionamiento de un nuevo producto
Fuente:
Redalyc
Saved in:
| Main Author: | Nerio Olivar Urbina |
|---|---|
| Format: | Artículo científico |
| Language: | es |
| Published: |
Universidad de Concepción
2020
|
| Subjects: | |
| Online Access: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
Brand love no setor de cosméticos: uma análise comparativa das revendedoras de uma marca global do Brasil e do México
by: Maria Helena Bernardo
Published: (2018)
by: Maria Helena Bernardo
Published: (2018)
Análisis del diseño de packaging de juguete educativo, mediante neuromarketing.
by: David Juárez Varón
Published: (2019)
by: David Juárez Varón
Published: (2019)
Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
by: William Rodrigo Avendaño Castro
Published: (2021)
by: William Rodrigo Avendaño Castro
Published: (2021)
El proceso de posicionamiento en el marketing: pasos y etapas
by: Nerio Olivar Urbina
Published: (2021)
by: Nerio Olivar Urbina
Published: (2021)
El neuromarketing: fundamentos, técnicas, ventajas y limitaciones
by: Nerio Olivar Urbina
Published: (2023)
by: Nerio Olivar Urbina
Published: (2023)
REFLETINDO SOBRE A ÉTICA NA PRÁTICA DO NEUROMARKETING: A NEUROÉTICA
by: Marcos Ferreira Santos
Published: (2014)
by: Marcos Ferreira Santos
Published: (2014)
Superando los límites medioambientales de la empresa: Un estudio experimental del efecto del posicionamiento ecológico en la actitud hacia la marca
by: PATRICK HARTMANN
Published: (2004)
by: PATRICK HARTMANN
Published: (2004)
LA GESTIÓN DEL SUPERMERCADO VIRTUAL: TIPIFICACIÓN DEL COMPORTAMIENTO DEL CLIENTE ONLINE
by: Eduard Cristóbal Fransi
Published: (2011)
by: Eduard Cristóbal Fransi
Published: (2011)
Neuromarketing: Strategies for Visual Perception in Predicting Consumer Behavior
by: Hernán Quisimalín-Santamaría
Published: (2025)
by: Hernán Quisimalín-Santamaría
Published: (2025)
A Contribuição do Neuromarketing para o Estudo do Comportamento do Consumidor
by: Claudia Almeida Colaferro
Published: (2014)
by: Claudia Almeida Colaferro
Published: (2014)
Posicionamiento de marca de las empresas de calzado de la provincia de Tungurahua caso Demi
by: Juan Gabriel Saltos Cruz
Published: (2014)
by: Juan Gabriel Saltos Cruz
Published: (2014)
EL USO DEL NEUROMARKETING Y DEL MARKETING SENSORIAL EN LOS EVENTOS: UN ESTUDIO DE CASO
by: Alberto Guerra Serrano
Published: (2017)
by: Alberto Guerra Serrano
Published: (2017)
GESTIÓN DEL MARKETING DIGITAL EN ORGANIZACIONES TURÍSTICAS
by: Noel Fernández Cueria
Published: (2022)
by: Noel Fernández Cueria
Published: (2022)
DIGITAL MARKETING IN MEXICO: EXPLORATORY STUDY OF THE MARKETING MIX OF SMEs WITH TRUST SEAL
by: Catalina Gutierrez-Leefmans
Published: (2016)
by: Catalina Gutierrez-Leefmans
Published: (2016)
O Senhor Marketing Mix e a Senhora Prática Mercadológica: Crise à Vista? Uma análise do paradigma dominante do marketing sob uma perspectiva pós-moderna
by: Danielle Miranda de Oliveira Arruda Gomes
Published: (2010)
by: Danielle Miranda de Oliveira Arruda Gomes
Published: (2010)
Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation
by: Ivanete Schneider Hahn
Published: (2016)
by: Ivanete Schneider Hahn
Published: (2016)
La gestión del posicionamiento analítico de la ciudad como herramienta de marketing urbano: caso ciudad de Matanzas, Cuba
by: Yanlis Rodríguez Veiguela
Published: (2019)
by: Yanlis Rodríguez Veiguela
Published: (2019)
Características y percepción de hogares con obesidad infantil en Cuenca, Ecuador
by: Marco Antonio Ríos-Ponce
Published: (2020)
by: Marco Antonio Ríos-Ponce
Published: (2020)
CATEGORY STATUS AND ITS RELATIONAL MARKET ORDERING MECHANISMS
by: Tiziana Brenner Beauchamp Weber
Published: (2023)
by: Tiziana Brenner Beauchamp Weber
Published: (2023)
Os Deveres Anexos da Boa-Fé e a Prática do Neuromarketing nas Relações de Consumo: Análise Jurídica Embasada em Direitos Fundamentais
by: Antônio Carlos Efing
Published: (2013)
by: Antônio Carlos Efing
Published: (2013)
ANALYSIS OF LIFESTYLE, INNOVATION PRODUCTS, AND MARKETING MIX OF PRODUCT PURCHASE DECISION HEN’S INSTANT OMELETTE (CASE STUDY IN PT ECO NATURE MULTIINDO)
by: Muhammad Harun Al Rasyid
Published: (2017)
by: Muhammad Harun Al Rasyid
Published: (2017)
EL BRANDING COMO UNA RESPUESTA DE LA APLICACIÓN DE LA PSICOLOGÍA EN AL ÁMBITO DEL MARKETING Y LA GESTIÓN COMERCIAL
by: Pablo González Loyola
Published: (2015)
by: Pablo González Loyola
Published: (2015)
Un caso práctico para el análisis del neuromarketing visual en el Centro Comercial Ventura Plaza (Cúcuta, Colombia)
by: William R. Avendaño Castro
Published: (2013)
by: William R. Avendaño Castro
Published: (2013)
Os antecedentes e as dimensões do brand equity-be: um estudo sobre o valor marcas de fabricantes de vestuário na cidade de Fortaleza
by: José Sarto Freire Castelo
Published: (2011)
by: José Sarto Freire Castelo
Published: (2011)
Desarrollo de estrategias de posicionamiento. Caso: Producto Quinua
by: Fernando Javier Ayala Félix
Published: (2013)
by: Fernando Javier Ayala Félix
Published: (2013)
Neuromarketing: Consideraciones teóricas y herramientas de medición
by: Raquel Tinoco-Egas
Published: (2020)
by: Raquel Tinoco-Egas
Published: (2020)
O MARKETING NO ENSINO SUPERIOR: COMPARATIVO BRASIL-PORTUGAL
by: Helena Alves
Published: (2010)
by: Helena Alves
Published: (2010)
EL IMPACTO DE LAS ESTRATEGIAS EN EL MARKETING MIX DE LA MIPYME EN LA ZONA DE LA PURÍSIMA EN EL MUNICIPIO DE AGUASCALIENTES, MÉXICO
by: Gabriela Ortiz Delgadillo
Published: (2015)
by: Gabriela Ortiz Delgadillo
Published: (2015)
MARKET VALUE CALCULATION AND THE SOLUTION OF CIRCULARITY BETWEEN VALUE AND THE WEIGHTED AVERAGE COST OF CAPITAL WACC
by: IGNACIO VÉLEZ-PAREJA
Published: (2009)
by: IGNACIO VÉLEZ-PAREJA
Published: (2009)
POSICIONAMIENTO WEB DEL SITIO DE LA EMPRESA DE BASE TECNOLÓGICA SICTE S.A DE VILLA CLARA
by: Ariel Alberto Lima Sánchez
Published: (2021)
by: Ariel Alberto Lima Sánchez
Published: (2021)
BASES PARA UN PLAN DE MARKETING URBANO
by: Osvaldo Walter Gutiérrez Andrade
Published: (2009)
by: Osvaldo Walter Gutiérrez Andrade
Published: (2009)
Percepción de la comunidad trujillana sobre el Núcleo Universitario Rafael Rangel de la Universidad de Los Andes en Trujillo
by: Silvana Valesca Cardozo V.
Published: (2012)
by: Silvana Valesca Cardozo V.
Published: (2012)
La actitud del residente en el destino turístico de Tenerife: evaluación y tendencia
by: Ricardo Díaz Armasi
Published: (2010)
by: Ricardo Díaz Armasi
Published: (2010)
Las instituciones educativas de nivel superior en México: posicionamiento y preferencias de los estudiantes en torno a la oferta educativa de la zona Tampico, Madero y Altamira
by: Nélida Miranda Treviño
Published: (2005)
by: Nélida Miranda Treviño
Published: (2005)
A INFLUÊNCIA DO MARKETING VERDE NOS HÁBITOS DE CONSUMO DOS JOVENS UNIVERSITÁRIOS DOS CURSOS DE ADMINISTRAÇÃO: ESTUDO EM INSTITUIÇÕES DE ENSINO SUPERIOR (IES)
by: Rejane Alexandrina Domingues Pereira do Prado
Published: (2011)
by: Rejane Alexandrina Domingues Pereira do Prado
Published: (2011)
IMPORTANCIA Y CONCEPTO DEL POSICIONAMIENTO UNA BREVE REVISIÓN TEÓRICA
by: Milton Coca Carasila
Published: (2007)
by: Milton Coca Carasila
Published: (2007)
AVALIAÇÃO DO NÍVEL DE CONHECIMENTO E DA UTILIZAÇÃO DO PLANEJAMENTO DE MARKETING PELOS PROFISSIONAIS DA ÁREA
by: Graziela Oste Graziano
Published: (2013)
by: Graziela Oste Graziano
Published: (2013)
CAPACIDADES DE MARKETING E INOVAÇÃO ORGANIZACIONAL: UMA RELAÇÃO PARA VANTAGEM COMPETITIVA
by: CARLOS ALBERTO ALVES
Published: (2016)
by: CARLOS ALBERTO ALVES
Published: (2016)
A ESCOLA ATIVISTA DO MARKETING: ORIGENS, CONTRIBUIÇÕES E CONTEMPORANEIDAD
by: Hygino Canhadas Belli
Published: (2014)
by: Hygino Canhadas Belli
Published: (2014)
Plan de marketing para fortalecer el posicionamiento del chocolate de la corporación Fortaleza del Valle, cantón Bolívar
by: Deborah Valerie Montesdeoca Arteaga
Published: (2020)
by: Deborah Valerie Montesdeoca Arteaga
Published: (2020)
Similar Items
-
Brand love no setor de cosméticos: uma análise comparativa das revendedoras de uma marca global do Brasil e do México
by: Maria Helena Bernardo
Published: (2018) -
Análisis del diseño de packaging de juguete educativo, mediante neuromarketing.
by: David Juárez Varón
Published: (2019) -
Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
by: William Rodrigo Avendaño Castro
Published: (2021) -
El proceso de posicionamiento en el marketing: pasos y etapas
by: Nerio Olivar Urbina
Published: (2021) -
El neuromarketing: fundamentos, técnicas, ventajas y limitaciones
by: Nerio Olivar Urbina
Published: (2023)