Portugal, ora pois! Internationalization strategies of a small family business
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| Format: | Artículo científico |
| Sprache: | en |
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Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas
2024
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| _version_ | 1876472048263364608 |
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| author | Silvia Ferraz Nogueir De Tommaso |
| author_facet | Silvia Ferraz Nogueir De Tommaso |
| contents | Portugal, ora pois! Internationalization strategies of a small family business Silvia Ferraz Nogueir De Tommaso Raísa Correa Felipe Mendes Borini Administración y Contabilidad Strategy Small Business Entrepreneurship Internationalization Objective: This teaching case aims to expose undergraduate and graduate students to the business problems of decision-making in the development of internationalization strategies. Dilemma: This teaching case addresses the dilemmas of a small Brazilian family business when making the decision to internationalize in the Portuguese market. A small family business, which operates in the architecture, decoration, and construction sector, in the production of customized works in ornamental stones, which is faced with the opportunity to serve customers in the Portuguese market, after a long period operating only in the national market. Relevance/originality: The case presents itself as an original and real opportunity for the professor to work on internationalization strategies, revitalizing concepts of value proposition, decision-making, adequacy of products and markets and is indicated for application in strategy disciplines in undergraduate and graduate courses. 2024 otro 2965-1506 https://www.redalyc.org/articulo.oa?id=561575863003 https://www.redalyc.org/journal/5615/561575863003/ https://www.redalyc.org/journal/5615/561575863003/html/ https://www.redalyc.org/journal/5615/561575863003/561575863003.epub https://www.redalyc.org/journal/5615/561575863003/movil https://doi.org/10.14211/regepe.esbj.e2451 en http://www.redalyc.org/revista.oa?id=5615 REGEPE Entrepreneurship and Small Business Journal application/pdf Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas REGEPE Entrepreneurship and Small Business Journal (Brasil) Num.1 Vol.13 |
| format | Artículo científico |
| id | redalyc_561575863003 |
| institution | Redalyc |
| language | en |
| publishDate | 2024 |
| publisher | Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas |
| spellingShingle | Portugal, ora pois! Internationalization strategies of a small family business Silvia Ferraz Nogueir De Tommaso Administración y Contabilidad Strategy Small Business Entrepreneurship Internationalization Portugal, ora pois! Internationalization strategies of a small family business Silvia Ferraz Nogueir De Tommaso Raísa Correa Felipe Mendes Borini Administración y Contabilidad Strategy Small Business Entrepreneurship Internationalization Objective: This teaching case aims to expose undergraduate and graduate students to the business problems of decision-making in the development of internationalization strategies. Dilemma: This teaching case addresses the dilemmas of a small Brazilian family business when making the decision to internationalize in the Portuguese market. A small family business, which operates in the architecture, decoration, and construction sector, in the production of customized works in ornamental stones, which is faced with the opportunity to serve customers in the Portuguese market, after a long period operating only in the national market. Relevance/originality: The case presents itself as an original and real opportunity for the professor to work on internationalization strategies, revitalizing concepts of value proposition, decision-making, adequacy of products and markets and is indicated for application in strategy disciplines in undergraduate and graduate courses. 2024 otro 2965-1506 https://www.redalyc.org/articulo.oa?id=561575863003 https://www.redalyc.org/journal/5615/561575863003/ https://www.redalyc.org/journal/5615/561575863003/html/ https://www.redalyc.org/journal/5615/561575863003/561575863003.epub https://www.redalyc.org/journal/5615/561575863003/movil https://doi.org/10.14211/regepe.esbj.e2451 en http://www.redalyc.org/revista.oa?id=5615 REGEPE Entrepreneurship and Small Business Journal application/pdf Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas REGEPE Entrepreneurship and Small Business Journal (Brasil) Num.1 Vol.13 |
| title | Portugal, ora pois! Internationalization strategies of a small family business |
| topic | Administración y Contabilidad Strategy Small Business Entrepreneurship Internationalization |
| url | https://www.redalyc.org/articulo.oa?id=561575863003 https://www.redalyc.org/journal/5615/561575863003/ https://www.redalyc.org/journal/5615/561575863003/html/ https://www.redalyc.org/journal/5615/561575863003/561575863003.epub https://www.redalyc.org/journal/5615/561575863003/movil https://doi.org/10.14211/regepe.esbj.e2451 |