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Bibliographic Details
Main Author:	Valdir Roque Dallabrida
Format:	Artículo científico
Language:	pt
Published:	Universidade do Contestado 2016
Subjects:	Estudios Territoriales Erva Mate Inovação Planalto Norte Catarinense Desenvolvimento Territorial
Online Access:	https://www.redalyc.org/articulo.oa?id=570862514019 https://www.redalyc.org/journal/5708/570862514019/ https://www.redalyc.org/journal/5708/570862514019/html/ https://www.redalyc.org/journal/5708/570862514019/570862514019.epub https://www.redalyc.org/journal/5708/570862514019/movil https://doi.org/10.24302/drd.v6i2.1225
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Com erva-mate não se faz só chimarrão! Situação atual e perspectivas de inovação no setor ervateiro do Planalto Norte Catarinense Valdir Roque Dallabrida Caroline Ianoski Dumke Molz Simone Valéria Furini Maria Bertilia Oss Giacomelli Estudios Territoriales Erva Mate Inovação Planalto Norte Catarinense Desenvolvimento Territorial Entre as diferentes acepções atribuídas à inovação, uma delas é sua compreensão como a capacidade empresarial de introduzir novos produtos no mercado. Partindo dessa compreensão, é possível conjeturar que a diversidade e quantidade de produtos com que um setor produtivo opera pode ser tomada como um indicador de inovação. Tomando o exemplo da erva-mate, a variedade de produtos que atualmente utilizam essa matéria-prima se aproxima a uma centena, o que representa avanços inovacionais, considerando que até pouco tempo seu uso se restringia à produção da erva-mate para chimarrão e chá. No Planalto Norte Catarinense, região que historicamente se destacou na produção de erva-mate, estão instaladas dezenas de empresas do setor, sendo que, em mais de 70% delas, a erva-mate para chimarrão é o único produto. Essa constatação motivou uma investigação no setor, com o fim de avaliar as condições efetivas de inovação, e seus desafios, considerando avanços sobre novos usos da erva-mate e novos produtos com que o mercado mundial opera atualmente. O estudo compreendeu consulta em sites de empresas brasileiras e mundiais, com o intuito de reconhecer a variedade de produtos que utilizam a erva-mate como matéria-prima, além da realização de uma pesquisa de campo, numa amostra de empresas da região. O estudo evidenciou a prevalência de fitocosméticos a base de erva mate e a reduzida diversidade de produtos com que operam as empresas estudadas e seu baixo nível de inovação. Tal realidade aponta para a necessidade de avanços no setor ervateiro regional, exigindo ações não apenas do setor empresarial, mas das instituições de pesquisa e extensão instaladas na região. 2016 artículo científico 2237-9029 https://www.redalyc.org/articulo.oa?id=570862514019 https://www.redalyc.org/journal/5708/570862514019/ https://www.redalyc.org/journal/5708/570862514019/html/ https://www.redalyc.org/journal/5708/570862514019/570862514019.epub https://www.redalyc.org/journal/5708/570862514019/movil https://doi.org/10.24302/drd.v6i2.1225 pt http://www.redalyc.org/revista.oa?id=5708 Desenvolvimento Regional em Debate application/pdf Universidade do Contestado Desenvolvimento Regional em Debate (Brasil) Num.2 Vol.6

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