Femvertising and its impact on psychological reactance and purchase intention of Mexican female consumers

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Bibliographic Details
Main Author:	Silvia Hernández-Willoughby
Format:	Artículo científico
Language:	en
Published:	Universidad de Guadalajara 2023
Subjects:	Multidisciplinarias (Ciencias Sociales) gender advertising Femvertising purchase intention psychological reactance
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5 Acceder al recurso 6
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