Cover Image

Femvertising and its impact on psychological reactance and purchase intention of Mexican female consumers

Fuente: Redalyc
Saved in:
Bibliographic Details
Main Author: Silvia Hernández-Willoughby
Format: Artículo científico
Language:en
Published: Universidad de Guadalajara 2023
Subjects:
Multidisciplinarias (Ciencias Sociales)
gender
advertising
Femvertising
purchase intention
psychological reactance
Online Access:
Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5 Acceder al recurso 6
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first

Similar Items