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  • Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands
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Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands

Fuente: Redalyc
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Bibliographic Details
Main Author: Ana Rocío Valenzuela Quintero
Format: Artículo científico
Language:en
Published: Universidad de Guadalajara 2023
Subjects:
Multidisciplinarias (Ciencias Sociales)
Brand love
Brand loyalty
Brand experience
Online Access:
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Internet

https://www.redalyc.org/articulo.oa?id=571875824005
https://www.redalyc.org/journal/5718/571875824005/
https://www.redalyc.org/journal/5718/571875824005/html/
https://www.redalyc.org/journal/5718/571875824005/571875824005.epub
https://www.redalyc.org/journal/5718/571875824005/movil
https://doi.org/10.32870/myn.vi50.7698

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