Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors

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Bibliographic Details
Main Author:	Enrique Murillo
Format:	Artículo científico
Language:	en
Published:	Universidad de Guadalajara 2024
Subjects:	Multidisciplinarias (Ciencias Sociales) front line employees fashion brands competitiveness Internal branding
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5 Acceder al recurso 6
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