Empirical Study of Social Media Marketing's Impact on Brand Image and Loyalty in Retail, Muscat

Fuente: Redalyc

Salvato in:

Dettagli Bibliografici
Autore principale:	Mohd Irfan Rais
Natura:	Artículo científico
Lingua:	en
Pubblicazione:	Universidad de Guadalajara 2025
Soggetti:	Multidisciplinarias (Ciencias Sociales) Muscat Brand Image Brand loyalty Retail industry Online Marketing
Accesso online:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5 Acceder al recurso 6
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

Documenti analoghi

Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands
di: Ana Rocío Valenzuela Quintero
Pubblicazione: (2023)

BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND
di: VALTER M. M. FORTES
Pubblicazione: (2019)

Experiential Retail in the Smartphone Industry: Consumer Behaviour and Brand Loyalty
di: Mudit Joshi
Pubblicazione: (2025)

Investigating the role of Brand Equity in influencing the buying patterns of Titan Watches customers in Dhanbad
di: Mahto, Manoj, et al.
Pubblicazione: (2025)

BRAND RELATIONSHIPS ON RETAILING: THE IMPACT OF IMAGE ON BEHAVIORAL INTENTIONS OF CONSUMERS
di: Euler Alves Brandão
Pubblicazione: (2011)

Credibility, audacity and joy: Brand personalities that connect users to social media
di: Gisela Demo
Pubblicazione: (2018)

Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising
di: YOSRA JARRAR
Pubblicazione: (2020)

The consumer behaviour and new brand management policies of organic food in Italy: the case study of “Vivi Verde Coop”
di: Aldo Marchese
Pubblicazione: (2014)

Building Effective Branding Strategies. From Foundational Elements to Market Success
di: Barrenechea, Fernando
Pubblicazione: (2025)

Brand Content und Brand Image
di: Albisser, Matthias
Pubblicazione: (2021)

Tourism destination brand dimensions: an exploratory approach
di: José Manuel Cristóvão Veríssimo
Pubblicazione: (2017)

Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation
di: Ivanete Schneider Hahn
Pubblicazione: (2016)

The Role of Trademarks in Brand Identity and Consumer Trust
di: Patel, Rashmita Girishbhai, et al.
Pubblicazione: (2025)

AN EXPLORATORY STUDY OF BRAND EQUITY OF A COMMERCIAL BANK IN VADODARA, INDIA
di: Ashutosh Anil Sandhe
Pubblicazione: (2016)

Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region
di: Rogerio Bevilacqua
Pubblicazione: (2020)

VALOR E ASSOCIAÇÕES DA MARCA: UMA ANÁLISE DA SEMANA DO ADMINISTRADOR (SEMAD - DAD/UEM)
di: Pietro Toledo
Pubblicazione: (2017)

STRATEGIC BRAND MANAGEMENT IN EMERGING MARKETS: CONSUMER PERCEPTIONS OF BRAND EXTENSIONS
di: Durdana Ozretic Dosen, Ph.D.
Pubblicazione: (2018)

Searching most influential variables to brand loyalty measurements: An exploratory study
di: Jorge Vera
Pubblicazione: (2017)

Own labels in the United Kingdom: A source of competitive advantage in retail business
di: Octavio Ibarra Consuegra
Pubblicazione: (2006)

BRAND LOVE AND BRAND HATE IN PRIVATE HEIS
di: Ramon Alves de Oliveira Alves de Oliveira
Pubblicazione: (2024)

Destination image: Origins, Developments and Implications
di: Sérgio Dominique Ferreira Lopes
Pubblicazione: (2011)

O DiscursO DO Marketing De Lugar e Os granDes eventOs
di: Michel Nicolau Netto
Pubblicazione: (2016)

A STUDY ON CONSUMER PERCEPTION TOWARDS ADIDAS SHOES WITH REFERENCE TO COIMBATORE CITY
di: Dr. T. Vasumathi, S. Rajavel,
Pubblicazione: (2026)

Measuring the Impact of Digital Social Media Advertising on Brand Awareness and Online Engagement
di: SHOFODUNRIN, ADETAYO OLUWATOSIN
Pubblicazione: (2025)

APPROACHES THAT AFFECT CONSUMER-BASED BRAND EQUITY
di: Denise Santos de Oliveira
Pubblicazione: (2017)

ANALYSING CHARLES CHUKWUEMEKA OPUTA "CHARLY BOY" AS A MODEL OF PERSONAL BRANDING IN NIGERIA
di: NYEREMA, Bulus Dorcas, ELELE, Felix Chibuzo, OKUJENI, Richard & OKOCHA, Desmond Onyemechi
Pubblicazione: (2025)

Mediation effect of branding between Eco-friendliest aspects of marketing on car purchasing intention Sri Lanka
di: Mudalige, Irangi Shashika Athulath
Pubblicazione: (2025)

Consumer-based brand equity of products and services: assessing a measurement model with competing brands
di: Rafael Barreiros Porto
Pubblicazione: (2018)

Branding the Middle East
Pubblicazione: (2023)

Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions
di: Vitor Azzari
Pubblicazione: (2020)

Branding sustentable
di: Raquel Hernández White
Pubblicazione: (2012)

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
di: José Sarto Freire Castelo
Pubblicazione: (2016)

OPTIMIZING BATCH ETL PIPELINES FOR MULTI-BRAND RETAIL ANALYTICS ACROSS LARGE STORE NETWORKS
di: Narasimha Chaitanya Samineni
Pubblicazione: (2020)

Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands
di: Matheus Frohlich Marquetto
Pubblicazione: (2017)

Does Brand Association impacts Viral Marketing and Women Purchase Intention for Cosmetic products?
di: Nabaraj Bhowmik, et al.
Pubblicazione: (2026)

ANALYZING THE ROLE OF BRAND LOGOS IN PRODUCT BRANDING: SPECIAL REFERENCE TO APPLE INC.
di: ijesat
Pubblicazione: (2025)

Brand love no setor de cosméticos: uma análise comparativa das revendedoras de uma marca global do Brasil e do México
di: Maria Helena Bernardo
Pubblicazione: (2018)

EL BRANDING COMO UNA RESPUESTA DE LA APLICACIÓN DE LA PSICOLOGÍA EN AL ÁMBITO DEL MARKETING Y LA GESTIÓN COMERCIAL
di: Pablo González Loyola
Pubblicazione: (2015)

PERCEPÇÃO DE MARCA: UMA ANÁLISE DO VAREJO SUPERMERCADISTA TRADICIONAL DE ARACAJU APÓS AQUISIÇÕES DE EMPRESAS INTERNACIONAIS
di: Andréa Pinto Correia dos Santo
Pubblicazione: (2009)

Study of Preference Between Amazon Vs Flickertails
di: Khodewad, Vishnu Bhanudas
Pubblicazione: (2026)