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SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention

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Bibliographic Details
Main Author: Nihal Bülbül
Format: Artículo científico
Language:en
Published: Universidad de Guadalajara 2026
Subjects:
Multidisciplinarias (Ciencias Sociales)
R Model
SORCIS model
Purchase Intention
Social Media Marketing
Consumer Decision Making Styles
Online Access:
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