Evolution from traditional marketing to digital marketing as a training process
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad de Oriente
2022
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| _version_ | 1876466843732934656 |
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| author | Lilia Monserrate Villacis Zambrano |
| author_facet | Lilia Monserrate Villacis Zambrano |
| contents | Evolution from traditional marketing to digital marketing as a training process Lilia Monserrate Villacis Zambrano Frank Ángel Lemoine Quintero María Gabriela Montesdeoca Calderón Katty Gisella Zambrano Alcívar Yesenia Aracely Zamora Cusme Karen Alejandra Mendoza García Multidisciplinarias (Ciencias Sociales) Marketing processes customers techniques communication The research was developed in the canton Sucre with the objective of analyzing the evolution of traditional marketing to digital marketing within the training process, to verify how the ability to surprise the consumer has been lost, they have become accustomed to sales and do not focus much more on the customer and his emotions when making a decision about a product or brand since what is important for him is the experience offered by what he consumes. For the collection of information, qualitative and quantitative tools were used, descriptive method, statistical software such as SPSS version 21.0, which allowed to verify that digital marketing helps to use the most appropriate techniques within the digital media to develop a direct and personal communication with users, from the channels of action are all those that can be found on the internet such as social networks, e-mail marketing, search engines and others. Experiential marketing revolutionizes the thinking of traditional marketing and is not used frequently or almost never by our local business environment. It is evident that Digital Marketing strategies must be deployed to obtain a strong acceptance of customers, so that the company can promote itself at a high level, in addition to giving it an unwinding among competitiveness, because the digital organization is as important as the optical organization. 2022 artículo científico 2576-0971 https://www.redalyc.org/articulo.oa?id=573670796008 https://www.redalyc.org/journal/5736/573670796008/ https://www.redalyc.org/journal/5736/573670796008/html/ https://www.redalyc.org/journal/5736/573670796008/573670796008.epub https://www.redalyc.org/journal/5736/573670796008/movil en http://www.redalyc.org/revista.oa?id=5736 Journal of business and entrepreneurial studies application/pdf Universidad de Oriente Journal of business and entrepreneurial studies (México) Num.2 Vol.6 |
| format | Artículo científico |
| id | redalyc_573670796008 |
| institution | Redalyc |
| language | en |
| publishDate | 2022 |
| publisher | Universidad de Oriente |
| spellingShingle | Evolution from traditional marketing to digital marketing as a training process Lilia Monserrate Villacis Zambrano Multidisciplinarias (Ciencias Sociales) Marketing processes customers techniques communication Evolution from traditional marketing to digital marketing as a training process Lilia Monserrate Villacis Zambrano Frank Ángel Lemoine Quintero María Gabriela Montesdeoca Calderón Katty Gisella Zambrano Alcívar Yesenia Aracely Zamora Cusme Karen Alejandra Mendoza García Multidisciplinarias (Ciencias Sociales) Marketing processes customers techniques communication The research was developed in the canton Sucre with the objective of analyzing the evolution of traditional marketing to digital marketing within the training process, to verify how the ability to surprise the consumer has been lost, they have become accustomed to sales and do not focus much more on the customer and his emotions when making a decision about a product or brand since what is important for him is the experience offered by what he consumes. For the collection of information, qualitative and quantitative tools were used, descriptive method, statistical software such as SPSS version 21.0, which allowed to verify that digital marketing helps to use the most appropriate techniques within the digital media to develop a direct and personal communication with users, from the channels of action are all those that can be found on the internet such as social networks, e-mail marketing, search engines and others. Experiential marketing revolutionizes the thinking of traditional marketing and is not used frequently or almost never by our local business environment. It is evident that Digital Marketing strategies must be deployed to obtain a strong acceptance of customers, so that the company can promote itself at a high level, in addition to giving it an unwinding among competitiveness, because the digital organization is as important as the optical organization. 2022 artículo científico 2576-0971 https://www.redalyc.org/articulo.oa?id=573670796008 https://www.redalyc.org/journal/5736/573670796008/ https://www.redalyc.org/journal/5736/573670796008/html/ https://www.redalyc.org/journal/5736/573670796008/573670796008.epub https://www.redalyc.org/journal/5736/573670796008/movil en http://www.redalyc.org/revista.oa?id=5736 Journal of business and entrepreneurial studies application/pdf Universidad de Oriente Journal of business and entrepreneurial studies (México) Num.2 Vol.6 |
| title | Evolution from traditional marketing to digital marketing as a training process |
| topic | Multidisciplinarias (Ciencias Sociales) Marketing processes customers techniques communication |
| url | https://www.redalyc.org/articulo.oa?id=573670796008 https://www.redalyc.org/journal/5736/573670796008/ https://www.redalyc.org/journal/5736/573670796008/html/ https://www.redalyc.org/journal/5736/573670796008/573670796008.epub https://www.redalyc.org/journal/5736/573670796008/movil |