Image de couverture de livre

Evolution from traditional marketing to digital marketing as a training process

Fuente: Redalyc

Enregistré dans:

Détails bibliographiques
Auteur principal:	Lilia Monserrate Villacis Zambrano
Format:	Artículo científico
Langue:	en
Publié:	Universidad de Oriente 2022
Sujets:	Multidisciplinarias (Ciencias Sociales) Marketing processes customers techniques communication
Accès en ligne:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

La estrategia CRM, una visión 360º del cliente
par: Ma. Rosa Llamas Alonso
Publié: (2005)

A Study of Brand Promotion Strategy of Zomato and Swiggy
par: Nikhitha
Publié: (2026)

Impact of Image and Satisfaction on Marketing Innovation
par: Alexander Zuñiga-Collazos
Publié: (2016)

The Globalization Strategy of a Chinese Multinational: Huawei in Mexico
par: Jordy Micheli
Publié: (2016)

Motivation as a Driver of Customer Service: The Impact on Automobile Dealerships
par: Roxana Dalila Escamilla
Publié: (2022)

Rethinking the information dimension of marketing
par: Carlos Luis González-Valiente
Publié: (2017)

ASSESSMENT OF CUSTOMER SATISFACTION OF A RESTAURANT IN SANTA MARIA - RS
par: Fernando de Jesus Moreira Junior
Publié: (2019)

Customer Service Multichannel Model in a Health Care Service Provider: A Discrete Simulation Case Study
par: Jorge Aníbal Restrepo-Morales
Publié: (2019)

Dysfunctional customer behavior and service employees tactics
par: Paloma Antonio
Publié: (2019)

Customer Relationship Management Systemic Model in Hotelier Sector: Are the Hotel Companies Gaining Benefits with Practices Oriented to the Relationship with the Clients?
par: Sandra Dinora Orantes Jiménez
Publié: (2017)

RETORNO FINANCEIRO DOS INVESTIMENTOS EM MARKETING: UMA APLICAÇÃO DO MODELO ROQ
par: Áurea Helena Puga Ribeiro
Publié: (2005)

What lies behind the concept of customer relationship management? discussing the essence of crm through a phenomenological approach
par: Cristiane Pedron
Publié: (2009)

AI-Powered Chatbots in Customer Service: Evolution, Benefits, and Future Directions
par: Tuuganbekova, Aiturgan
Publié: (2025)

Development of a management model of support services in biotechnology companies
par: Daimée Padilla-Aguiar
Publié: (2023)

A Cross-Validation Study of the Other Customers Perceptions Scale in the Context of Sport and Fitness Centres
par: Nicholas D. Theodorakis
Publié: (2014)

Omnichannel as a Consumer-Based Marketing Strategy
par: Isadora Gasparin
Publié: (2023)

Liberating services customers: The 21st century challenge
par: Raymond P. Fisk
Publié: (2011)

Customer Satisfaction and Retention and its impact on Turism in Hotel Industry
par: Andala Rama Putra Barusman
Publié: (2020)

IMPACT OF CUSTOMER RETENTION STRATEGIES ON ORGANIZATIONAL PERFORMANCE (A STUDY OF NIGERIAN BOTTLING COMPANY PLC)
par: Ezuma, Kingsley Eze (PhD)
Publié: (2025)

Experiential Retail in the Smartphone Industry: Consumer Behaviour and Brand Loyalty
par: Mudit Joshi
Publié: (2025)

Cause Related Marketing and its Effects on Employees
par: Víctor Quiñones
Publié: (2009)

Entrepreneurship and Equilibrium
par: Ying Tang
Publié: (2021)

Consumer Behavior Review
Publié: (2020)

For a less dramatic creative destruction: Innovation and entrepreneurship as features of the market process
par: Fernando Antônio Monteiro Christoph D´Andrea
Publié: (2019)

Customer satisfaction in catering industry: Contrasts between Lithuania and Portugal
par: Lina Pilelienė
Publié: (2016)

Nuevas narrativas en el marketing de moda: estudio de caso Fashion Dramas de Vogue
par: Mónica Valderrama Santomé
Publié: (2020)

International Journal of Intelligent Networks
Publié: (2020)

El marketing ecológico y su integración en la planificación estratégica
par: Yoleida Hernández
Publié: (2012)

Del marketing transaccional al marketing relacional
par: José Fernando Córdoba López
Publié: (2009)

Exploring Consumer Engagement through Extended Reality (XR) in Fashion Analysing the Impact of Immersive Experience on Consumer Behaviour and Purchase Intent
par: Plume, Cherniece, et autres
Publié: (2024)

DIGITAL PORTRAIT AND PERSONALIZATION OF COMMUNICATION WITH THE MODERN CONSUMER
par: Кобернюк, Сергій
Publié: (2026)

Analysis of wireless propagation using a novel 3D Ray- tracing acceleration technique
par: Adolfo Escobar
Publié: (2013)

One-size e-business adoption model does not fit all
par: Barbara Roberts
Publié: (2007)

TENDENCIAS DEL MARKETING DEL SIGLO XXI APLICADAS AL EMPRENDIMIENTO SOCIAL
par: Ángel Contrera-Zambrano
Publié: (2020)

Demographics of mass customization: a global study of manufacturing plants
par: Giovani José Caetano da Silveira
Publié: (2016)

Análisis de la calidad de servicios hoteleros en el cantón Sucre
par: Lilia Villacis Zambrano
Publié: (2021)

Enablers and Difficulties for Innovation in Chile: Perceptions from Medium Size Plastic Firm Managers
par: José O. Maldifassi
Publié: (2013)

Tendencia al escándalo como estrategia de marketing en moda textil: el caso Zara
par: Gonzalo Ricardo Alegría-Varona
Publié: (2024)

Estrategias de marketing territorial en una región transfronteriza: Tamaulipas-Texas
par: Xavier Oliveras González
Publié: (2015)

Distinción conceptual y teórica de marketing sensorial: Tendencias y perspectivas
par: Andrea Geraldine Yactayo-Moreno
Publié: (2021)