THE IMPACT OF SOCIAL SERVICESCAPE ON RESTAURANT IMAGE AND CUSTOMER SATISFACTION

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Auteur principal: Savas Artuğer
Format: Artículo científico
Langue:en
Publié: Universidad Externado de Colombia 2025
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author Savas Artuğer
author_facet Savas Artuğer
contents THE IMPACT OF SOCIAL SERVICESCAPE ON RESTAURANT IMAGE AND CUSTOMER SATISFACTION Savas Artuğer Fatih Ercan Aziz Gökhan Özküç Taner Dalgin Estudios de Turismo Image Servicescape Social Servicescape Customer Satisfaction The purpose of this study is to determine the effect of the social servicescape on restaurant image and customer satisfaction. The population of the study consists of restaurants operating in the Bahçelievler district of Istanbul province that have obtained a Tourism Management Certificate from the Ministry of Culture and Tourism of the Republic of Turkey. The study collected data from 360 people who visited these restaurants. Structural Equation Modeling (SEM) was employed to analyze the relationships between the variables. As a result of the research, it was revealed that the social servicescape dimensions of employees, other customers and rapport have a positive impact on restaurant image. On the other hand, the social crowding aspect was found to have a negative effect on restaurant image. It was also found that restaurant image has a positive effect on customer satisfaction. 2025 artículo científico 2346-206X https://www.redalyc.org/articulo.oa?id=576283124013 https://www.redalyc.org/journal/5762/576283124013/ https://www.redalyc.org/journal/5762/576283124013/html/ https://www.redalyc.org/journal/5762/576283124013/576283124013.epub https://www.redalyc.org/journal/5762/576283124013/movil 10.18601/01207555.n36.13 en http://www.redalyc.org/revista.oa?id=5762 Turismo y Sociedad application/pdf Universidad Externado de Colombia Turismo y Sociedad (Colombia) Vol.36
format Artículo científico
id redalyc_576283124013
institution Redalyc
language en
publishDate 2025
publisher Universidad Externado de Colombia
spellingShingle THE IMPACT OF SOCIAL SERVICESCAPE ON RESTAURANT IMAGE AND CUSTOMER SATISFACTION
Savas Artuğer
Estudios de Turismo
Image
Servicescape
Social Servicescape
Customer Satisfaction
THE IMPACT OF SOCIAL SERVICESCAPE ON RESTAURANT IMAGE AND CUSTOMER SATISFACTION Savas Artuğer Fatih Ercan Aziz Gökhan Özküç Taner Dalgin Estudios de Turismo Image Servicescape Social Servicescape Customer Satisfaction The purpose of this study is to determine the effect of the social servicescape on restaurant image and customer satisfaction. The population of the study consists of restaurants operating in the Bahçelievler district of Istanbul province that have obtained a Tourism Management Certificate from the Ministry of Culture and Tourism of the Republic of Turkey. The study collected data from 360 people who visited these restaurants. Structural Equation Modeling (SEM) was employed to analyze the relationships between the variables. As a result of the research, it was revealed that the social servicescape dimensions of employees, other customers and rapport have a positive impact on restaurant image. On the other hand, the social crowding aspect was found to have a negative effect on restaurant image. It was also found that restaurant image has a positive effect on customer satisfaction. 2025 artículo científico 2346-206X https://www.redalyc.org/articulo.oa?id=576283124013 https://www.redalyc.org/journal/5762/576283124013/ https://www.redalyc.org/journal/5762/576283124013/html/ https://www.redalyc.org/journal/5762/576283124013/576283124013.epub https://www.redalyc.org/journal/5762/576283124013/movil 10.18601/01207555.n36.13 en http://www.redalyc.org/revista.oa?id=5762 Turismo y Sociedad application/pdf Universidad Externado de Colombia Turismo y Sociedad (Colombia) Vol.36
title THE IMPACT OF SOCIAL SERVICESCAPE ON RESTAURANT IMAGE AND CUSTOMER SATISFACTION
topic Estudios de Turismo
Image
Servicescape
Social Servicescape
Customer Satisfaction
url https://www.redalyc.org/articulo.oa?id=576283124013
https://www.redalyc.org/journal/5762/576283124013/
https://www.redalyc.org/journal/5762/576283124013/html/
https://www.redalyc.org/journal/5762/576283124013/576283124013.epub
https://www.redalyc.org/journal/5762/576283124013/movil