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Towards a Value-Dominant Logic for Marketing

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Bibliographic Details
Main Author:	Hunter Hasting
Format:	Artículo científico
Language:	en
Published:	Instituto Mises Brasil 2019
Subjects:	Multidisciplinarias (Ciencias Sociales) Value Service Marketing Subjectivism Dominant Logic
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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