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Bibliographic Details
Main Author: J.D. Fernández Gómez
Format: Artículo científico
Language:es
Published: Universidad de Piura 2022
Subjects:
Comunicación
celebridades
endorsements
Testimoniales
gestión de marca
estrategia publicitaria
Online Access:https://www.redalyc.org/articulo.oa?id=589475507008
https://www.redalyc.org/journal/5894/589475507008/
https://www.redalyc.org/journal/5894/589475507008/html/
https://www.redalyc.org/journal/5894/589475507008/589475507008.epub
https://www.redalyc.org/journal/5894/589475507008/movil
https://doi.org/10.26441/RC21.2-2022-A7
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Internet

https://www.redalyc.org/articulo.oa?id=589475507008
https://www.redalyc.org/journal/5894/589475507008/
https://www.redalyc.org/journal/5894/589475507008/html/
https://www.redalyc.org/journal/5894/589475507008/589475507008.epub
https://www.redalyc.org/journal/5894/589475507008/movil
https://doi.org/10.26441/RC21.2-2022-A7

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