The role of discriminative stimuli in the sunk cost effect

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1. Verfasser: Anton D. Navarro
Format: Artículo científico
Sprache:en
Veröffentlicht: Sociedad Mexicana de Análisis de la Conducta 2007
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author Anton D. Navarro
author_facet Anton D. Navarro
contents The role of discriminative stimuli in the sunk cost effect Anton D. Navarro Edmund Fantino Psicología choice escalation Sunk Cost Effect discriminative stimuli We employed a behavior-analytic analog of the sunk cost effect in which alltrials started out with a short expected ratio to an imaginary monetary reward,but some trials assumed a longer expected ratio part way through the trial.Subjects had the (preferable) option of “escaping” the trial if the longer expectedratio had come into effect in order to bring on a new trial that again hada short expected ratio. With a between-subjects design we tested whether thepresence of discriminative stimuli correlated with the expected ratios wouldaffect escaping behavior. In one condition, such stimuli were present; in theother condition, they were absent. Subjects persisted significantly more in thecondition where discriminative stimuli were absent. 2007 artículo científico 0185-4534 https://www.redalyc.org/articulo.oa?id=59333102 en http://www.redalyc.org/revista.oa?id=593 Revista Mexicana de Análisis de la Conducta application/pdf Sociedad Mexicana de Análisis de la Conducta Revista Mexicana de Análisis de la Conducta (México) Num.1 Vol.33
format Artículo científico
id redalyc_59333102
institution Redalyc
language en
publishDate 2007
publisher Sociedad Mexicana de Análisis de la Conducta
spellingShingle The role of discriminative stimuli in the sunk cost effect
Anton D. Navarro
Psicología
choice
escalation
Sunk Cost Effect
discriminative stimuli
The role of discriminative stimuli in the sunk cost effect Anton D. Navarro Edmund Fantino Psicología choice escalation Sunk Cost Effect discriminative stimuli We employed a behavior-analytic analog of the sunk cost effect in which alltrials started out with a short expected ratio to an imaginary monetary reward,but some trials assumed a longer expected ratio part way through the trial.Subjects had the (preferable) option of “escaping” the trial if the longer expectedratio had come into effect in order to bring on a new trial that again hada short expected ratio. With a between-subjects design we tested whether thepresence of discriminative stimuli correlated with the expected ratios wouldaffect escaping behavior. In one condition, such stimuli were present; in theother condition, they were absent. Subjects persisted significantly more in thecondition where discriminative stimuli were absent. 2007 artículo científico 0185-4534 https://www.redalyc.org/articulo.oa?id=59333102 en http://www.redalyc.org/revista.oa?id=593 Revista Mexicana de Análisis de la Conducta application/pdf Sociedad Mexicana de Análisis de la Conducta Revista Mexicana de Análisis de la Conducta (México) Num.1 Vol.33
title The role of discriminative stimuli in the sunk cost effect
topic Psicología
choice
escalation
Sunk Cost Effect
discriminative stimuli
url https://www.redalyc.org/articulo.oa?id=59333102