Managing the servicescape for the Funeral Home Industry
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad de Puerto Rico
2006
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| _version_ | 1876491101718708224 |
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| author | Richard Brand |
| author_facet | Richard Brand |
| contents | Managing the servicescape for the Funeral Home Industry Richard Brand Brian Bourdeau Roscoe Hightower Administración y Contabilidad Servicescape Funeral Home Physical Environment This paper examines the complex issue of how small traditionally familyowned businesses compete with larger, more sophisticated and betterfinanced corporate run competitors. To this end we use as a case study asmall service firm from the funeral industry. We explore managerialdilemmas related to making both tactical and strategic decisions aboutadministering the physical environment in order to develop and expand acompetitive advantage in an increasingly multifaceted and growing industry.Furthermore, we propose a servicescape framework for managers acrossthe funeral service industry to consider before investing limited businessresources. 2006 artículo científico 1541-8561 https://www.redalyc.org/articulo.oa?id=63111103 en http://www.redalyc.org/revista.oa?id=631 Forum Empresarial application/pdf Universidad de Puerto Rico Forum Empresarial (Puerto Rico) Num.1 Vol.11 |
| format | Artículo científico |
| id | redalyc_63111103 |
| institution | Redalyc |
| language | en |
| publishDate | 2006 |
| publisher | Universidad de Puerto Rico |
| spellingShingle | Managing the servicescape for the Funeral Home Industry Richard Brand Administración y Contabilidad Servicescape Funeral Home Physical Environment Managing the servicescape for the Funeral Home Industry Richard Brand Brian Bourdeau Roscoe Hightower Administración y Contabilidad Servicescape Funeral Home Physical Environment This paper examines the complex issue of how small traditionally familyowned businesses compete with larger, more sophisticated and betterfinanced corporate run competitors. To this end we use as a case study asmall service firm from the funeral industry. We explore managerialdilemmas related to making both tactical and strategic decisions aboutadministering the physical environment in order to develop and expand acompetitive advantage in an increasingly multifaceted and growing industry.Furthermore, we propose a servicescape framework for managers acrossthe funeral service industry to consider before investing limited businessresources. 2006 artículo científico 1541-8561 https://www.redalyc.org/articulo.oa?id=63111103 en http://www.redalyc.org/revista.oa?id=631 Forum Empresarial application/pdf Universidad de Puerto Rico Forum Empresarial (Puerto Rico) Num.1 Vol.11 |
| title | Managing the servicescape for the Funeral Home Industry |
| topic | Administración y Contabilidad Servicescape Funeral Home Physical Environment |
| url | https://www.redalyc.org/articulo.oa?id=63111103 |