The User Gap (Perceptions-Expectations) in Tourism Accommodation Services in Mérida State, Venezuela

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Main Author: Flora María Díaz-Pérez
Format: Artículo científico
Language:en
Published: Universidad de Puerto Rico 2011
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author Flora María Díaz-Pérez
author_facet Flora María Díaz-Pérez
contents The User Gap (Perceptions-Expectations) in Tourism Accommodation Services in Mérida State, Venezuela Flora María Díaz-Pérez Marysela Coromoto Morillo-Moreno María Yolanda Bethencourt-Cejas Administración y Contabilidad tourism Servqual model Service quality five gaps model The present research focuses on service quality in tourism accommodation, measured using a combination of the Servqual model, which measures quality from the user's/turist¿s perspective, and the 5-gaps model, in an attempt to account for the discrepancy between client expectations and perceptions. The measurement allows us to infer a service quality shortfall given that expectations exceed perceptions. A quality shortfall was noted in both seasons. Moreover, differences in average Servqual scores were found to exist only among the user groups defined by their level of education and earnings. 2011 artículo científico 1541-8561 https://www.redalyc.org/articulo.oa?id=63122680002 en http://www.redalyc.org/revista.oa?id=631 Forum Empresarial application/pdf Universidad de Puerto Rico Forum Empresarial (Puerto Rico) Num.1 Vol.16
format Artículo científico
id redalyc_63122680002
institution Redalyc
language en
publishDate 2011
publisher Universidad de Puerto Rico
spellingShingle The User Gap (Perceptions-Expectations) in Tourism Accommodation Services in Mérida State, Venezuela
Flora María Díaz-Pérez
Administración y Contabilidad
tourism
Servqual model
Service quality
five gaps model
The User Gap (Perceptions-Expectations) in Tourism Accommodation Services in Mérida State, Venezuela Flora María Díaz-Pérez Marysela Coromoto Morillo-Moreno María Yolanda Bethencourt-Cejas Administración y Contabilidad tourism Servqual model Service quality five gaps model The present research focuses on service quality in tourism accommodation, measured using a combination of the Servqual model, which measures quality from the user's/turist¿s perspective, and the 5-gaps model, in an attempt to account for the discrepancy between client expectations and perceptions. The measurement allows us to infer a service quality shortfall given that expectations exceed perceptions. A quality shortfall was noted in both seasons. Moreover, differences in average Servqual scores were found to exist only among the user groups defined by their level of education and earnings. 2011 artículo científico 1541-8561 https://www.redalyc.org/articulo.oa?id=63122680002 en http://www.redalyc.org/revista.oa?id=631 Forum Empresarial application/pdf Universidad de Puerto Rico Forum Empresarial (Puerto Rico) Num.1 Vol.16
title The User Gap (Perceptions-Expectations) in Tourism Accommodation Services in Mérida State, Venezuela
topic Administración y Contabilidad
tourism
Servqual model
Service quality
five gaps model
url https://www.redalyc.org/articulo.oa?id=63122680002