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What is Marketing? A Study on Marketing Managers’ Perception of the Definition of Marketing

Fuente: Redalyc

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Detalles Bibliográficos
Autor principal:	Frank Lozada Contreras
Formato:	Artículo científico
Lenguaje:	en
Publicado:	Universidad de Puerto Rico 2016
Materias:	Administración y Contabilidad marketing managers marketing functions Marketing definition
Acceso en línea:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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