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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad de Puerto Rico
2017
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| Online Access: | https://www.redalyc.org/articulo.oa?id=63153388003 https://www.redalyc.org/journal/631/63153388003/ https://www.redalyc.org/journal/631/63153388003/html/ https://www.redalyc.org/journal/631/63153388003/63153388003.epub https://www.redalyc.org/journal/631/63153388003/movil |
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Table of Contents:
- The Evolution of Demarketing Literature Víctor Quiñones Cintrón Jonathan Von Hack Myra Mabel Pérez Rivera Angely Yomara Medina Velázquez José Davis Pellot Administración y Contabilidad scarcity recessions Demarketing excessive demand The term demarketing refers to a strategy aimed at regulating the level and shape of actual and future demand by organizations (profit and non-profit as well as governments). Put differently, demarketing is the strategic answer or road mapping, designed by organizations, to manage excessive demand of goods, services, experiences, and other products, by its actual or future markets. This paper researches the evolution of the literature on demarketing between 1971 and 2014, its theoretical and conceptual development, and the practical contexts in which it has been applied to regulate demand. Its objective is to raise questions or comments on the focus sustained by those who have studied and applied demarketing as a way of managing demand. 2017 artículo científico 1541-8561 https://www.redalyc.org/articulo.oa?id=63153388003 https://www.redalyc.org/journal/631/63153388003/ https://www.redalyc.org/journal/631/63153388003/html/ https://www.redalyc.org/journal/631/63153388003/63153388003.epub https://www.redalyc.org/journal/631/63153388003/movil en http://www.redalyc.org/revista.oa?id=631 Forum Empresarial application/pdf Universidad de Puerto Rico Forum Empresarial (Puerto Rico) Num.1 Vol.22